Sun Belle LLC

• Actively participate in team ceremonies (stand-ups, sprint planning, code reviews, retrospectives) • Provide technical guidance to peers & junior developers • Create clear and well-structured technical specifications and designs • Design and build scalable, secure, and fault-tolerant software solutions • Contribute to system architecture, technical analysis, and design decisions • Extend and improve existing applications to meet evolving business needs • Write clean, maintainable, and well-tested code; refactor where necessary • Take ownership of delivery, quality, and system reliability • Mentor team members and foster a collaborative, high-performing team culture

• Develop and implement retail engagement strategies that align with Sun World’s global marketing objectives and European market priorities. • Build and maintain strong relationships with key retail partners, buyers, and category managers across multiple European markets. • Support and expand Sun World’s branded programs by working closely with retailers on in-store marketing, sampling, promotions, and merchandising. • Collaborate with licensees and importers to drive brand visibility, shelf placement, and product differentiation. • Coordinate and execute retail visits, in-store activations, and sampling programs to strengthen brand recognition and consumer connection. • Track and report on retailer performance metrics, including store coverage, product placement and promotional outcomes. • Partner with the Global Marketing team to adapt global campaigns to regional market needs, ensuring consistency with brand identity while addressing local retail dynamics. • Manage execution of retailer-specific marketing programs, including point-of-sale materials, trade events, and seasonal promotions. • Develop retailer and trade communication materials through platforms such as HubSpot CRM, newsletters, and Sun World’s custom marketing databases. • Gather and share market intelligence, including retailer trends, competitor activity, pricing insights, and consumer behavior across European markets. • Collaborate with agencies and creative partners to deliver impactful, localized marketing assets for retail use. • Maintain and update a retail engagement database with current information on store counts, assortment, and retail activity across markets. • Conduct structured store audits and retail benchmarking to assess brand visibility and program execution. • Prepare reports and insights on European retail performance to support global planning, campaign refinement, and licensee strategy. • Identify new retail opportunities and recommend data-driven strategies for market expansion. • Work closely with Sun World’s Licensing Management, Technical Services, and Quality teams to ensure an accurate and timely flow of information to retail and importer partners. • Partner with internal teams to coordinate retail sampling, trade show participation, and industry event representation in Europe. • Support local Field Days, licensee events, and retailer visits to enhance engagement with Sun World’s varieties and programs.

• Manage licensing files, reports and provide general administrative support • Create and maintain domestic and international agreements or related documents under supervision and in accordance with regional regulations and best business practices • Manage, create and maintain the collection and record keeping of (a) Royalty Reports, (b) Invoices, (c) Requests for Billing for all Domestic and International Fruit Fee and Propagation Fees • Create and/or maintain a variety of reports, analysis, projections and documents related to licensing, royalties, expenses, budget tracking and proprietary plant inventory • Coordinate and attend company events independently or in a team environment, as needed • Provide general administrative and office management duties and support to the Licensing Manager and as further directed by Licensing Manager or Global Licensing Vice President