Substrata

• The Content Marketing Manager is responsible for developing and managing a multi-channel content strategy aligned to business and marketing goals • Identify high-impact content opportunities across blogs, email, social, website, and video channels • Research industry trends and customer insights to inform content direction • Create and maintain an editorial content calendar across all channels • Write and edit high-quality content for email campaigns, website, blog articles, and multimedia • Ensure all content is on-brand, optimized for SEO, and tailored to platform best practices • Own and evolve email marketing strategy to drive engagement and conversions • Develop and manage social media calendars • Analyze metrics such as engagement, traffic, conversions, and lead generation

Public Works Solutions Representative (Former Government & Public Works Professionals Encouraged to Apply) Territory: Michigan | Travel up to 20% About Substrata At Substrata, we help communities build and maintain safer, cleaner, and more sustainable infrastructure—one road at a time. Headquartered in Henderson, Nevada, Substrata is a global leader in eco-friendly, enzyme-based technologies used in road construction, dust control, and environmental cleanup. For more than 50 years, our solutions have helped counties, cities, and public agencies extend infrastructure life, reduce costs, and minimize environmental impact. We are expanding our presence in Michigan and are looking for someone who understands how local governments work—and wants to help them do things better. About the Role This role is ideal for current or former city, county, or public works professionals who want to stay close to infrastructure—but with more autonomy, impact, and earning potential. You will work directly with counties, municipalities, and engineering teams to introduce practical, proven solutions that address real-world challenges in road maintenance and construction. This is not transactional selling. It is relationship-driven, consultative problem-solving with people who speak your language. What You’ll Do - Build trusted relationships with county engineers, road superintendents, public works leaders, and local officials - Help communities identify better approaches to road construction, dust control, and soil stabilization - Educate stakeholders on the technical and environmental benefits of Substrata’s solutions - Guide projects from first conversation through implementation - Represent Substrata at industry events, site visits, and meetings - Collaborate closely with internal technical and support teams - Manage your territory with autonomy while receiving strong onboarding and ongoing support What You Bring - Experience working in or with: - County or city government - Public works, roads, or infrastructure - Engineering, transportation, or construction departments - Strong communication skills and the ability to explain technical concepts clearly - Comfort building relationships and having solution-oriented conversations - A self-directed mindset and willingness to learn the commercial side of the business - Integrity-driven approach—you want to help communities while doing meaningful work No prior sales experience required. If you can talk to people, understand their challenges, and believe in better solutions, we can teach the rest. Compensation & Benefits - Base salary: $60,000 - Uncapped commission - Year 1 On-Target Earnings: $100K–$110K - Year 2+: $150K+ potential - Full benefits package: - Medical, dental, vision - PTO - 401(k) with company match - Territory-focused role in Michigan with up to 20% travel Location Grand Rapids, Michigan (Remote) Employment Type Full-Time Minimum Experience Mid-level Compensation $60,000