SEER GROUP

Role Description We are seeking a strategic and energetic Regional Marketing Manager to join our growing team! In this role, you will be responsible for developing and executing impactful marketing campaigns for your assigned home services brands within our portfolio of companies. You will work closely with regional teams, vendors, SEER marketing, and business stakeholders to drive brand awareness, increase product interest, generate leads, and increase revenue. Your responsibility will include managing local production, creating content, managing public image, supporting integrations of marketing technology, and producing collateral to support the needs of SEER partner companies. A can-do attitude, sense of urgency, and willingness to learn and try new things is critical. - Drive awareness and sales of the services and products offered by brands throughout respective markets and assigned region. - Manage all customer-facing brand collateral and profiles including social accounts, business directories, websites, advertisements, and print material for assigned brands. - Reinforce brand identity through the creation and publishing of high-quality and engaging content. - Create web content that follows best practices for Search Engine Optimization. - Collaborate with brand personnel to create and manage review solicitation and response workflows. - Create and manage email campaigns to support business needs within brands. - Stay up to date on the relevant industry, macroeconomic, and weather trends influencing assigned brands and subsequent business opportunities/performance. - Be well informed about equipment, utility, and federal rebates and tax benefit programs surrounding relevant services, products, and sustainability initiatives within assigned region. - Manage and execute a variety of marketing programs, including partnerships, sponsorships, community events, and local marketing initiatives. - Be an influential marketing leader, sharing innovative ideas, marketing acumen, best practices, promotions, lead management, and more with brand teams and SEER marketing colleagues. - Create marketing materials and collateral to support sales and service initiatives within brands and their respective markets. - Manage vendor relationships, budgets, and scheduling for marketing activities. - Work with marketing leadership, finance, regional directors, and GMs to ensure tracking of critical metrics. - Gather, analyze, and report on the marketing funnel, marketing activities, campaign performance, ROI, etc., providing insights and recommendations for optimization. - Develop and maintain strong relationships with regional directors, key partners, stakeholders, and marketing liaisons assigned within brands. - Complete regular competitive analysis for top market competitors. - Attend monthly regional meetings with stakeholders across departments. - Collaborate with SEER Marketing Lead Generation expert to optimize performance and attribution of ongoing digital campaigns. Qualifications - 3+ years of experience in local marketing, brand or marketing management, paid advertising management, including a working knowledge of SEM/SEO. - Proven track record of successfully developing and executing marketing plans that drive measurable results. - Strong understanding of marketing best practices, including campaign development, lead generation, branding, pricing, ad trafficking, and attribution. - Excellent written and verbal communication, interpersonal, and organizational skills. - Ability to effectively manage time, work independently and manage multiple projects simultaneously. - Ability to advise or drive design and production strategy for display, print, and video advertising. - Data-driven approach to decision making, with experience in campaign analytics and reporting. - Experience collaborating with cross-functional teams, including sales and operations. - Proficiency in marketing automation and CRM tools. - Experience with Google Analytics and working knowledge of Google Ad Suite. - Bachelor's degree in marketing or a related field. Preferred Qualifications - Home services industry experience. - Experience managing local business profiles (Google Business Profile, Angi’s, Yelp). - Traditional advertising and media planning experience. - Experience using design software and editing tools (Adobe, Canva). - Experience using email marketing software (Mailchimp, Constant Contact, Marketo). - Experience implementing tracking code & campaign attribution methods. Benefits - 401(k) - Medical/Dental/Vision - Employee Assistance Program - Paid Time Off Schedule Monday – Friday 8:00am – 5:00pm. Occasional extended hours and weekends may be required to meet business needs. Work Location Remote Travel Ability to travel up to 30% required.

Job DetailsJob Location: Swan Plumbing Heating and Air - Fort Worth - Fort Worth, TX 76116Position Type: Full TimeSalary Range: $15.00 - $30.00 HourlyWe here at SWAN pride ourselves on making all of our employees and customers feel like family, because we are the technicians that care. We want you to take comfort in knowing that you will be treated as such. Assist in relighting the appliances in the customer's homes. You will make sure that all the appliances in the home are safe to turn back on and up to code with the plumbing law. Maintain a checklist of all homes visited that were relit, and report any issues back to the company with notes and pictures. Guaranteed 40-hour work week and dispatching from home is an option after thirty days of employment with no issues. We have company outings, and team building events. Benefits Weekly bonuses, incentives, spiffs based on performance and efficiency Paid holidays and paid vacation Full Benefits Package – Medical / Dental / Life / Vision 401(k) with Company Match Training/coaching Company Truck/Gas Card Employee Recognition Program Employee Engagement Events Fun, family-oriented culture Essential Technical Skills Strong customer service/communication and people skills Strong residential service experience and strong troubleshooting skills General Residential and Commercial Plumbing Water Heater replacement and repair Fixture Replacement (Faucets, Tubs, and Toilet) Sewer, Gas and Water Service Replacement Relighting Home owner appliances once gas service is restored Requirements Current Texas Tradesman/Journeyman/Master Plumbing License Valid Texas Drivers License (clean driving record with at least 3 years driving experience) Must be able to pass a background check and drug test Neat, clean, appearance Strong attention to detail Team player with “can do” attitude Strong, steady work history a plus Benefits: 401(k) Dental insurance Health insurance Paid time off Vision insurance Schedule: Monday to Friday Supplemental Pay: Bonus pay Commission pay License/Certification: Driver's License (Required) Tradesman Plumbing License (Required) Qualifications