Red Caffeine

• Conduct research to support content strategies, including industry trends, audience insights, and competitive analysis • Assist in building content plans and editorial calendars aligned with campaign and business goals • Collaborate with internal teams to develop integrated campaign themes and messaging frameworks • Support the development of buyer personas and content journeys • Contribute to campaign planning by aligning content with channel strategy (email, social, web, SEO, etc.) • Help define content KPIs and support measurement planning • Interview subject matter experts to develop engaging editorial and promotional content • Write and edit short-form and long-form content (blogs, articles, emails, social posts, case studies, etc.) • Ensure content aligns with brand voice, messaging, and strategic objectives • Collaborate with designers and marketers to develop cohesive campaign assets • Analyze content and campaign performance and provide recommendations for optimization • Assist in managing and maintaining content across digital channels (website, email, social, etc.) • Collaborate with team members to refine messaging based on results and insights • Stay current with content marketing trends, tools, and best practices

• Serve as the day-to-day project coordinator across multiple client engagements, ensuring deliverables are completed accurately, on time, and within scope. • Assist in developing and maintaining project timelines, task lists, and team meetings and schedules, managing dependencies and milestones. • Leverage project management tools to track progress, assign tasks, automate workflows, and promote process efficiencies. • Facilitate communication across creative, strategy, production, and external partners to ensure alignment and clarity. • Prepare and distribute meeting agendas, notes, action items, and status updates for internal and client-facing meetings. • Monitor project progress and proactively flag risks, delays, scope changes, or resource conflicts to account or project leadership. • Support budget tracking, estimates, and invoice documentation in partnership with account leadership. • Maintain organized project files and documentation within Red Caffeine’s file systems. • Partner with the Account Management and Creative Services teams to deliver exceptional client experiences through strong execution.