Raising a Reader

Role Description Raising a Reader seeks a detail-oriented and proactive Revenue Development Associate to support our revenue generation and marketing efforts. This role will execute key marketing campaigns, manage outreach initiatives, and contribute to building a strong and sustainable sales pipeline in alignment with RAR’s strategic goals. The Revenue Development Associate will support the Revenue team through campaign coordination, lead generation, and initial prospect engagement, helping to convert interest into qualified opportunities. Working closely with Account Managers and cross-functional partners, this role plays a critical part in driving pipeline growth and expanding RAR’s impact. Essential Duties and Responsibilities - Marketing & Campaign Support - Support Salesforce data management, including list pulls, lead tracking, and dashboard reporting. - Assist in building and executing email campaigns, including formatting, scheduling, testing, and tracking performance metrics (open and click rates). - Coordinate webinar logistics, including setup, registration management, communications, and post-event follow-up. - Develop and distribute newsletters, including content collection, formatting, scheduling, and performance tracking. - Maintain marketing calendars, campaign timelines, and organized asset management (folders, naming conventions, templates). - Support website updates and landing page management. - Assist in collecting and organizing marketing assets (photos, videos, and content). - Support social media execution, including content scheduling, basic engagement monitoring, and alignment with marketing campaigns. - Assist in preparing and coordinating social media content (graphics and copy), including periodic bulk scheduling for campaigns. - Sales Development & Pipeline Support - Conduct outbound prospecting efforts, including researching target organizations and identifying key contacts. - Build and manage lead records in Salesforce, ensuring accurate and complete data entry. - Execute outreach campaigns via email and phone to engage prospective customers. - Qualify Marketing Qualified Leads (MQLs) and support conversion to Sales Qualified Leads (SQLs) through initial outreach and discovery conversations. - Schedule meetings for Account Managers (AMs) and support pipeline progression. - Prepare briefing notes and background information for AMs ahead of sales meetings. - Track outreach activities and maintain follow-up tasks within Salesforce. - Conduct light outreach to current partners to understand funding sources, timelines, and renewal opportunities. - Participate in relevant sales and revenue team meetings and 1:1 check-ins. - Coordination & Reporting - Track campaign and outreach performance using basic metrics and reporting tools. - Maintain organized records of campaigns, contacts, and outreach efforts. - Support internal coordination across Marketing and Revenue teams. - Assist with follow-up communications for events, webinars, and campaigns. - Contribute to ongoing process improvements and documentation. - Other duties as assigned. Qualifications - Required Experience & Skills: - 1–3 years of experience in marketing coordination, sales development, or administrative support. - Familiarity with CRM systems (e.g., Salesforce) and email marketing platforms. - Strong organizational skills and attention to detail. - Excellent written and verbal communication skills. - Ability to manage multiple projects and deadlines in a fast-paced environment. - Comfort with data entry, tracking, and basic reporting. - Preferred: - Experience in nonprofit, education, or mission-driven organizations. - Exposure to sales development (SDR/BDR) or lead generation processes. - Experience supporting webinars, newsletters, or digital campaigns. - Familiarity with tools such as Zoom, MassMailer (or similar), Wordpress, and social media platforms. Core Competencies - Communication: Demonstrates clear, timely, and professional communication, sharing information effectively across teams and stakeholders. - Collaboration: Works cross-functionally with Marketing and Revenue partners to support shared goals and contribute to team success. - Work Ethic & Adaptability: Exhibits strong follow-through, manages multiple priorities, and maintains flexibility in a fast-paced, evolving environment. - Problem-Solving & Execution: Takes initiative to manage workflows, stay organized, and identify solutions that support efficient campaign and pipeline execution. Work Environment & Expectations - Flexible, part-time schedule (20-29 hours per week) with variable hours based on campaign and sales activity. - Occasional availability required to support live webinars or outreach campaigns. - Collaborative, remote work environment with cross-functional team engagement. Compensation & Benefits - Compensation: $30-50 per hour. - Benefits include: - Paid Holidays Off. - Sick Time Accrual. How to Apply Submit your resume and a one-page cover letter outlining your unique qualifications and interest in the role using the application link provided. Early applications are strongly encouraged; the position will remain open until filled. Equal Opportunity Employer Raising a Reader is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applicants of all backgrounds and identities, including those from underrepresented communities. Accommodation is available for candidates with disabilities upon request.