Ragan Communications and PR Daily

• Lead editorial development of all-video based training content • Recruit and collaborate with instructors, speakers, and subject matter experts • Oversee scripting, storyboarding, interview preparation, and post-production • Utilize AI tools to enhance the learner’s experience • Ensure training videos are engaging, practical, visually polished, and instructionally effective • Help modernize and expand Ragan’s training offerings through innovative video formats and multimedia learning experiences • Produce executive interviews, educational explainers, conference highlights, promotional content, social clips, and thought leadership series • Identify timely topics and audience interests that translate into compelling video content • Shape narratives that simplify complex communications and leadership topics into engaging visual stories • Work closely with editorial, marketing, membership, and conference teams to maximize the impact and reach of video assets.

• Prospect, engage, and close net-new membership business; success is measured solely on new revenue. • Sell directly to senior-level decision-makers through outbound and inbound new-business efforts – no existing accounts or renewals. • Own the full new business sales cycle from first outreach through signed agreement; responsibility ends at close. • Use CRM tools to manage prospecting activity, pipeline, and closes only. • Partner with marketing to convert campaigns and leads into closed new business. • Maintain deep knowledge of Ragan’s offerings to position value and drive closes.

• Drive new business by identifying, engaging and closing membership opportunities. • Sell directly to senior-level decision-makers at major brands across industries. • Manage the full sales cycle from prospecting and qualifying through closing. • Use CRM tools to maintain accurate tracking, reporting, and pipeline management. • Collaborate closely with marketing to leverage campaigns and lead generation efforts. • Attend industry conferences and events to build relationships and generate new leads. • Maintain in-depth knowledge of Ragan’s leadership offerings and value proposition.

• Own marketing strategy and execution for a defined set of Ragan products (events, awards, memberships or training). • Build and optimize full-funnel marketing plans designed specifically to drive paid registrations, entries, or memberships. • Create and manage multi-channel campaigns across email, paid social, organic social, partnerships, retargeting, and content marketing. • Segment, target, and engage audiences using Ragan’s database, behavioral data, and industry insights. • Conduct ongoing A/B testing to improve CTR, landing-page conversions, and overall return on ad spend. • Develop revenue forecasts, track performance, and report weekly progress toward revenue targets. • Monitor daily and weekly performance dashboards, analyzing trends across audience segments, channels, and creative. • Partner closely with content, sales, membership, and operations to align on goals, timing, and GTM strategy. • Lead post-campaign analysis and internal reports on results, lessons learned, and future recommendations.