PurpleBrand

• Conduct seasonal market and trend research, develop concepts, create CAD sketches, and build presentations to clearly communicate creative strategy and product direction • Present concepts through detailed sketches, material selections, color palettes, and trims to the Creative Director, the Senior Designer and Product Development team • Translate the Purple aesthetic into commercially relevant and market-appropriate designs • Execute tasks and projects with precision, attention to detail, and urgency to meet department deadlines • Design across multiple product categories, including outwear, denim, wovens, cut & sew knits, knits sweaters, and accessories • Ensure consistency and cohesion within assigned product categories • Utilize strong Illustrator skills to quickly and accurately produce design sketches • Develop comprehensive tech packs with construction details, fabric information, and trim specifications • Accurately scale graphics and textiles in line with design requirements • Review samples, attend fittings and update tech packs, sketches, and BOMs as needed based on changes. • Collaborate and communicate with overseas vendors and internal teams to ensure timely updates and alignment • Partner closely with Product Development on fit-related matters during seasonal development • Partner with vendors and the sourcing team to drive innovation in product development while ensuring alignment with costing requirements.

• Provide creative options and iterations for seasonal/ special projects. • Collaborate with Designers and the Art Director to interpret creative concepts and ensure technical clarity. • Prepare and finalize artwork for print, ensuring accuracy and consistency. • Review designs, recommend modifications, and incorporate feedback as needed. • Communicate updates, share revisions, and provide supporting sketches or details when required. • Contribute to additional design projects as required.