Purely Optimal

• Handle email inquiries as the core of the role, triage the inbox, prioritize, and resolve member tickets with clear, accurate, friendly replies. • Support members across channels, email, live chat, and occasional phone, on bookings, cancellations, modifications, membership, and billing questions. • Guide members through the platform and resolve issues at first contact wherever possible. • Verify identity and handle account details securely, following member verification and data-handling procedures. • Coordinate with operations and suppliers to resolve at-property or booking issues, and escalate the right cases at the right time. • Keep canned responses and help content sharp so common questions get fast, consistent answers. • Spot patterns in recurring issues and flag them to the operations team so we fix root causes, not just tickets.

• You'll architect our entire creative workflow from scratch • Develop the prompt library for text-to-video, image-to-video, and image generation that produces consistently exceptional output • Create the quality framework that defines "good/great/exceptional" at SETR • Build the creative testing matrices (how we generate 10+ angles from one concept) • Design the format adaptation system (one concept → UGC, VSL, story ad, testimonial, luxury, etc.) • Document everything so new team members can produce 80% quality in week one, 95% quality by month three • Prove the system works by creating a complete brand from scratch in 48 hours • Run creative strategy sessions to understand clients' brand, offer, and ICP psychology • Produce 8-12 high-performing video ads per month per client • Create unlimited static ad variations for angle testing • Design landing page creative that converts • Iterate based on performance data • Maintain obsessive quality standards—every deliverable should make us proud • Build the training program for new creative team members • Establish the culture of "unreasonable standards" for creative quality • Train others to think strategically about creative, not just execute • Eventually lead a team of 3-5 creative specialists as we expand • Understand conversion psychology and what makes people buy • Study competitor creative and identify gaps and opportunities • Develop unique angles rooted in deep ICP research

• Client Onboarding & Communication (Critical) - Run professional video calls with clients to gather requirements and build relationships - Present yourself professionally on camera (good lighting, clean background, professional appearance) - Communicate clearly and confidently in English (this is non-negotiable) - Ask the right questions to understand client offers, brand voice, objections, and funnel structure - Explain technical concepts in simple terms clients can understand - Build trust and confidence during the onboarding process - Provide ongoing support and communicate system optimizations - Handle client questions with patience and professionalism • Technical Implementation (72-Hour Launch Cycles) - Configure SETR's voice AI with proper tone, flow, and objection intelligence - Build qualification and disqualification logic based on client criteria - Map funnels and lead sources to appropriate workflows - Set up omnichannel follow-up sequences (voice → SMS → email → DM → WhatsApp) - Integrate with client CRMs (Pipedrive, GoHighLevel, HubSpot) - Configure calendar routing and booking logic - Run comprehensive QA before handoff - Deliver complete, working system within 72 hours • Ongoing System Optimization - Monitor lead→booking conversion rates for each client - Troubleshoot channel accuracy and CRM syncing issues - Improve qualification logic based on performance data - Ensure system uptime and response accuracy - Proactively identify and fix funnel leaks before they impact revenue • You're building infrastructure that replaces entire human teams