Propeller Aero

• Architect scalable, event-driven, multi-channel journeys that respond dynamically to behavioral signals, lifecycle changes, and custom object data • Design and maintain lifecycle automation frameworks aligned with Sales processes, SLAs, routing logic, and forecasting visibility • Build complex, multi-step workflows incorporating conditional logic, enrichment layers, AI-driven decision steps, branching logic, and error handling • Establish automation governance standards to prevent workflow sprawl and ensure long-term scalability • Partner with fellow RevOps to ensure marketing automation aligns with CRM object structure and revenue reporting • Design and maintain multi-touch attribution models aligned with Finance definitions of pipeline and ARR • Build closed-loop reporting that connects marketing touchpoints to opportunity creation, stage progression, expansion, and revenue realization • Define and enforce lifecycle stage criteria using explicit data rules across systems • Develop dashboards that surface leading indicators such as funnel velocity, lifecycle conversion performance, and segment-level effectiveness • Standardize campaign hierarchy, source tracking, and object relationships to support accurate reporting • Own CRM and marketing automation data schema governance including custom objects, field normalization, deduplication logic, and lifecycle auditing • Design segmentation frameworks that balance precision targeting with global consent requirements • Implement automated monitoring for database health, attribution gaps, lifecycle leakage, and routing accuracy • Partner with Legal and IT to ensure scalable compliance with global privacy regulations including GDPR • Funnel velocity and lifecycle stage conversion performance • Marketing-sourced and marketing-influenced pipeline contribution • Multi-touch attribution accuracy and campaign ROI visibility • Database health and compliance indicators • Marketing-to-Sales SLA adherence and lead routing performance