Preservica

Title: Director of Digital Communications Location: Boston US Hybrid / Remote Job Description: Is this you? You're an experienced MarComms professional with a track record in the SaaS - Tech sector. You take initiative without being asked. You move fast, think clearly, and know how to get things done across channels, teams, and competing priorities. You embrace AI as a force multiplier — not a shortcut — and you're always looking for smarter ways to work. - Self-starter with high drive and energy - Collaborative team player who also thrives independently - Highly organized with strong attention to detail - Tech-savvy and quick to adopt new tools - Focused on outcomes, not just outputs This is Preservica A fast growing SaaS solution provider, Preservica is changing the way organisations safeguard and protect long-term digital information. A recognised leader in active digital preservation, our award-winning SaaS software is trusted by a rapidly growing user base of over 1,000 organisations worldwide. Focusing on information governance and the archival market, Preservica's key differentiation is that we future-proof information for the long-term, ensuring it remains readable and operationally usable for decades to come. Our customers need to retain information for 10+ years — or indefinitely — across a wide variety of file formats including documents, images, video, email, GIS, social media and more. The Opportunity In this role, you will own Preservica's content and communications engine - driving visibility, engagement, and demand generation across our key vertical markets. You will lead a modern, AI-powered content and communications strategy that puts Preservica in front of buyers wherever they are researching — from AI search tools like Gemini, Copilot and ChatGPT, to LinkedIn feeds, email inboxes, and trade publications. You won't just be aware of how AI is reshaping buyer behaviour — you'll be ahead of it, building programmes that capitalize on it. This is a hands-on, execution-focused role for someone who already utilizes AI tools daily to optimize and scale output without sacrificing quality or brand voice – understanding that great content and smart distribution are at the heart of modern B2B demand generation. What You'll Own This role owns Preservica's content and marketing communications output, with a strong bias toward digital, AI-optimized, and ABM-aligned execution. You will be responsible for building and running a coherent, high-velocity content and communications program that supports pipeline growth across our vertical markets. You will own a portion of the marketing budget and oversee a small team, working closely with supporting agencies to plan, produce, and distribute content at scale. GEO & AI Search Strategy - Build and execute a content strategy optimised for AI-powered search tools (Google Gemini, Copilot, ChatGPT), ensuring Preservica surfaces where buyers research. - Align with traditional SEO and use AI tools to scale output without sacrificing quality. ABM & LinkedIn - Develop content and campaign assets supporting ABM programs across priority verticals - Own Preservica's LinkedIn strategy and broader social media presence, driving persona-level engagement that builds pipeline Lead Generation & Nurture - Work closely with Marketing Demand Managers to create and manage lead gen content (tip sheets, infographics, email sequences, landing pages) for key personas across verticals - Own the editorial calendar and partner with Demand Generation to feed nurture workflows and support conversion goals. Core Marcomms - Produce press materials, blogs, whitepapers, case studies, and product announcements - Develop and evolve Preservica's messaging frameworks, translating complex topics in digital preservation and information governance into compelling narratives PR & Media Relations - Appoint & manage PR agency relationships to drive thought leadership in vertical trade publications and build direct relationships with key journalists and analysts Team & Agency Management - Line manage a small team, brief and hold agencies accountable, and act as a communications advisor to senior leadership What You Bring - 7+ years in B2B content or marketing communications, preferably in SaaS or tech - Working knowledge of GEO and how AI search is reshaping B2B buyer behavior + prove it - Exceptional writer who adapts voice and format across audiences and channels - Strong LinkedIn organic and paid expertise, including ABM-aligned targeting - Proven ability to manage and hold external PR agencies accountable to results - Solid grasp of digital communications: social, email, and SEO - Experience managing direct reports with a collaborative, empowering style - Hands-on with marketing automation (HubSpot or Pardot preferred) for email, nurture, and reporting - Fluent with AI writing tools (Claude, ChatGPT, Jasper, etc.) to scale content production - Data-driven, with comfort in Google Analytics, LinkedIn Insights, HubSpot, or Salesforce - Highly organized — able to juggle multiple projects in a fast-paced, cross-functional environment - BA or equivalent Nice to Have - Familiarity with government, archives, higher ed, financial services, or records management. - ABM platform experience or structured ABM campaign execution. - Experience supporting executive thought leadership and spokesperson programs. - Background in digital preservation, information governance, or enterprise content management. What We Offer - Attractive base salary & company bonus - Comprehensive benefits: medical, dental, vision, disability, and life insurance - Flexible, open vacation policy - Full remote / work from home