Pet Product News Magazine

• The Shopper Marketing Senior Manager serves as the critical link between brand strategy and retail execution • Responsible for translating brand campaigns, creative assets, and marketing initiatives into impactful shopper-facing programs across retail environments • Partner with Sales, Brand Marketing, Creative, and Retail Partners to develop and execute strategies that enhance brand visibility • Own and manage the shopper marketing budget, including forecasting, allocation by retailer and activation type, invoice management, and financial reconciliation • Develop shopper-focused retail marketing materials including brand stores, in-store signage, shelf talkers, displays, endcaps, FSIs, seasonal programs, and digital retail assets • Lead execution of promotional programs, point-of-sale materials, retail events, and activation plans in partnership with Sales and Creative teams • Create category insights, selling tools, and brand value proposition materials that support sales growth and retailer engagement