Perfect Search Media

• Write and optimize a variety of content for clients (website content, blog posts, ad copy, etc.) • Create content strategy plans with keyword research, user experience, conversion rate optimization, and SEO in mind • Contribute to Perfect Search’s internal content, including the blog and social media accounts • Basics of PPC & SEO • Collaboration between digital marketing and copywriting teams

• Assist the digital marketing teams on client campaigns, projects, performance reports, reporting calls, mock calls, blog posts, and other assigned tasks. • Experience the ins-and-outs of the industry firsthand. • Work independently alongside current full-time analysts on tasks and analysis.

• Prospect mid-market and enterprise level companies for new business opportunities • Set first meeting ‘discovery’ calls • Qualify opportunities within Ideal Customer Profile • Prepare and execute contact strategies including email campaigns, phone outreach, and social selling • Coordinate the sales process including lead tracking, scheduling, pipeline management, and post-sale activity • Maintain a list of weekly and monthly target metrics • Lead discovery calls, sales presentations, negotiation, and close • Continuously test and evaluate strategies to determine success levels • Work with fun people in a fun atmosphere and be a positive influence on culture

• Perform duties and tasks as the dedicated analyst and point of contact for multiple SEO clients • Understand client objectives/goals and identify campaign optimization & expansion opportunities • Identify, create, test, and manage goal tracking efforts • Perform site health audits and recommendations for improvement • Provide A/B testing strategy & recommendations • Edit and optimize websites to improve UX, efficiencies, and conversion • Implement various SEO tasks onto client CMS platforms • Analyze Google Analytics and Search Console metrics and discern findings • Create monthly reports with analysis of performance & recommendations to improve • Communicate via email, Slack, and or video conferencing with clients • Foster and develop positive, long-term relationships with our clients and work to retain and grow clients year over year • Stay up to date on the latest SEO + digital marketing trends, tools, and best practices • Contribute to company (and occasionally client) blog(s) and internal marketing strategy

• Write excellent, polished content that suits every assignment’s specifications • Adhere to directions and deadlines consistently • Update content as needed based on editorial feedback • Communicate your bandwidth clearly in advance

• Research, plan, and create ad accounts for clients in a variety of industries • Work expertly within Google Ads, Microsoft Bing Ads, Facebook Ads, LinkedIn Ads, and others • Analyze key metrics, discern key findings, and optimize to drive successful outcomes in accounts • Advanced data analysis in Microsoft Excel and Google Sheets • Create concise and impactful ad copy for a variety of clients with or without the help of copywriters • Serve as point of contact and project manager for clients with regular client facing communication • Effectively communicate strategy and results to clients. Communicate with clients via email, Slack, and video conferencing. • Create weekly/monthly reports and dashboards with analysis of campaign performance along with recommendations for improvements • Understand client objectives and business goals to identify current client campaign optimization and expansion opportunities • Keep up-to-date on emerging online marketing strategies, tools, and best practices • Manage and prioritize several accounts simultaneously • Foster and develop positive, long-term relationships with our clients and work to retain and grow clients year over year • Contribute to company (and occasionally client) blog(s) and internal marketing strategy