Over The Bloody Moon

• Design static graphics, animated GIFs, and short-form video edits for use across email, SMS, website, social media, and paid advertising channels. • Adapt and resize assets across multiple formats and specs while maintaining visual consistency and brand integrity. • Collaborate with the marketing team to concept and produce campaign visuals that align with briefs and channel best practices. • Deliver assets on time and production-ready, with clean file organization for handoff to channel owners. • Produce all visual assets for email and SMS campaigns including newsletter, lifecycle, and promotional sales, working closely with the retention team to bring templates to life. • Design and maintain modular email template components that can be efficiently assembled for different campaign types. • Create on-brand graphics and motion assets for organic social across platforms (Instagram, TikTok, Pinterest, etc.). • Design paid ad creative in a variety of formats, including static, carousel, and video, optimized for platform specs and performance. • Design homepage and landing page graphics and layouts to support seasonal campaign launches as well as evergreen selling. • Arrange and layout images in a cohesive manner, scaling product imagery for consistency across the website. • Design polished invitations for events, product launches, and brand moments, balancing creativity with brand standards. • Manage print-ready file preparation including bleeds, color profiles, and vendor specifications. • Build and maintain slide decks to support cross-functional teams including marketing, merchandising, and the executive suite • Support miscellaneous brand and design needs as they arise, such as crests, logos, iconography, one-pagers, and more. • Support merchandising with illustrations, design, and color swaps in early iterations of capsule ideation. • Contribute to maintaining and evolving brand guidelines and asset libraries.

• Integrated Campaign Strategy & Execution • Lead the planning and execution of integrated marketing campaigns across owned, earned, and paid channels, ensuring consistent messaging, creative, and timing. • Develop campaign briefs that align channel owners, creative, and external partners around shared goals and a single narrative. • Own the marketing calendar, coordinating launches, promotions, and evergreen programs so channels amplify rather than compete with each other. • Own the photoshoot calendar and budget, maintaining lead times in line with the rest of the merchandising and marketing calendars while optimizing expenses. • Partner closely with merchandising and operations teams to understand positioning of newness and help shape product drop calendar. • Establish and track KPIs across campaigns; synthesize cross-channel performance into clear insights and recommendations for leadership. • Champion brand consistency across all customer touchpoints, from top-of-funnel awareness to post-purchase communications. • Partnership Marketing • Manage marketing deliverables for brand partnerships, including co-branded campaigns, cross-promotional emails, social placements, and photoshoot inclusions. • Serve as the primary point of contact for partner marketing teams, ensuring deadlines and deliverables are met on both sides. • Brief internal stakeholders and external partners on creative, copy, and campaign requirements. • Track and report on partnership campaign performance; develop recommendations to deepen high-performing relationships. • Project & Workflow Management • Own and maintain the marketing project management system (Asana), building out templates, workflows, and processes that keep cross-channel content on track. • Coordinate timelines and deliverables across channels, including email, SMS, paid, social, and ecommerce. • Run weekly creative and project reviews, surfacing shifts in deadlines early and enabling the ability to pivot nimbly if necessary. • Document go to market strategies and transpose to tactical deliverables across all relevant teams (marketing, merchandising, operations). • Collaborate directly with leadership and founder stakeholders to translate high-level brand and business priorities into actionable marketing plans and timelines. • Ensure marketing calendars reflect key merchandising moments, product storytelling priorities, and evolving business needs. • Email & SMS Marketing Strategy • Provide strategic direction for email and SMS programming, ensuring lifecycle and promotional sends are integrated into the broader campaign calendar. • Oversee a channel specialist to maintain send schedules, segmentation, and performance reporting. • Hands-on platform experience (e.g., Klaviyo) is a plus but not required.

• Oversee day-to-day logistics operations across wholesale, ecommerce, and 3PL fulfillment • Act as the primary point of contact for Over The Moon’s 3PL partner • Monitor inbound receipts, outbound fulfillment, inventory discrepancies, ASN tracking, routing compliance, and shipping timelines • Partner closely with warehouse teams to ensure accurate receiving, packing, fulfillment, and return processing standards • Escalate and resolve shipping delays, inventory variances, operational bottlenecks, and fulfillment issues in a timely manner • Identify opportunities to improve fulfillment workflows, inventory accuracy, and operational efficiencies • Manage outbound wholesale shipments and coordinate routing, shipping timelines, and documentation with wholesale partners and vendors • Communicate directly with vendors regarding shipment readiness, routing instructions, carton details, delivery timelines, and freight coordination • Oversee shipment tracking and ensure all wholesale orders are delivered accurately and on time • Support purchase order tracking and inventory movement across channels • Partner with internal buying, operations, and finance teams to ensure smooth order lifecycle management • Own and maintain logistics and fulfillment reporting across ecommerce and wholesale operations • Track and report on key operational metrics including fulfillment SLAs, shipping performance, inventory discrepancies, return trends, and operational KPIs • Build and maintain reporting dashboards and operational trackers to improve visibility across teams • Assist with forecasting operational needs and identifying areas for process optimization and scalability • Collaborate closely with Customer Experience, Buying, Finance, and Operations teams to support day-to-day business needs • Assist with operational SOP development and process documentation • Help implement and optimize operational tools and systems across logistics workflows • Support special operational projects and process improvement initiatives as needed

• Manage full website experience, including but not limited to homepage set up, seasonal refreshes, meganav architecture & maintenance, on-site search optimization, preorder management, and filter & sort logic • Define and implement a conversion-optimized collection page merchandising strategy, ensuring product placement, sequencing, and availability are always aligned with active marketing campaigns and promotional calendars • Serve as day-to-day owner of Fabric (or equivalent dropship platform), ensuring operational success for order management & fulfillment, inventory availability, and catalog integrity • Operate as bridge between site development & merchandising teams, ensuring product-focused development projects are completed on time and to specification • Take ownership of product metafields, Shopify metaobjects, and product tagging, keeping data clean and correctly structured to power dynamic storefront features and downstream reporting • Translate merchandising requirements to clear technical briefs and manage delivery through to QA and launch • Partner closely with Marketing Director to support multi-channel initiatives on site, ensuring product merchandising strategy and creative is refreshed in accordance with the go to market calendar • Own and execute the A/B testing roadmap for the website, prioritizing experiments and measuring results across KPIs (CVR, AOV, add to cart, etc.) • Regularly report on website performance, including but not limited to click behavior, conversion funnel statistics, and registry engagement • Establish and maintain best-practice guidelines for ecommerce photo and video content, collaborating with creative and design teams to ensure visual assets meet technical specifications and brand guidelines

• Recruit, train, and mentor a high-performing customer care team. • Foster a positive and collaborative work environment to ensure team success. • Develop SLAs and monitor team performance through KPIs and provide regular feedback for improvement. • Oversee day-to-day operations of the customer care department. • Respond to regular and escalated customer inquiries and complaints through various channels (email, phone, chat, social media). • Develop and maintain customer service policies, scripts, and protocols. • Identify and implement process improvements to enhance customer satisfaction and efficiency including implementation of self service and automation systems. • Collaborate with the operations team and OTM brands to address common customer pain points, such as shipping delays or returns. • Monitor customer feedback trends and liaise with merchandising, marketing and exec teams to share insights that can improve products, policies, and overall experience. • Oversee customer service software (Gladly) tools and ensure they are optimized for team performance and being leveraged for automation and self service. • Generate and analyze customer service reports to inform decision-making. • Serve as a brand ambassador by ensuring all communications reflect our values and tone. • Work with marketing to address social media comments, reviews, and public queries. • Take lead on assigned projects focusing on analyzing and solving key operational issues outside of the typical customer care remit. • Liaise with the executive team and work cross-functionally on special projects as they are assigned.

• Manage accounts payable/receivable, vendor payments, invoicing, and expense tracking • Oversee Shopify and payment processor reconciliations; ensure returns, discounts, and vendor payouts are recorded accurately • Partner with external accountants to run monthly, quarterly and yearly closes and prepare financial statements • Produce monthly P&L, balance sheet, and cash flow reports with clear variance analysis • Track gross margin, vendor payout ratios, discounts, and return rates • Create simple dashboards to communicate performance to leadership • Build and maintain operating budgets across departments in collaboration with leadership • Update forecasts based on actual performance • Run scenario analyses to support key decisions (e.g., potential capsules, wholesale orders, marketing spend levels, staffing, registry contingent liability growth and more) • Monitor daily and weekly cash flow to ensure liquidity for vendor payments and operations • Maintain a rolling 12-month cash forecast • Proactively flag risks and opportunities to leadership • Ensure compliance with audit and regulatory requirements • Manage sales tax process with external firm • Manage insurance policies with external firm • Maintain financial controls and improve workflows for vendor payouts, returns, and customer refunds • Own QuickBooks, Bill.com, and other finance systems and ensure integrations with Shopify and banking are accurate • Support selection and implementation of new finance tools as needed • Collaborate with Customer Success and Sales to refine vendor policies and ensure operational alignment across 500+ partners