notics

• Edit short- and long-form video content for YouTube, LinkedIn, Instagram, TikTok, and other platforms • Transform raw footage (interviews, talking heads, screen recordings, B-roll) into polished, engaging videos • Handle storytelling, pacing, motion graphics, color grading, and overall visual polish • Add subtitles, transitions, effects, branding elements, and music to strengthen the message • Optimize videos for different platforms and aspect ratios (9:16, 16:9, 1:1) • Collaborate with the content team on storyboards and creative direction • Organize and maintain the media asset library

• You will own the Founder/CEO’s LinkedIn presence end to end. • Your job is to turn their ideas, wins, and day-to-day work into a consistent stream of high-quality content that attracts ideal healthcare non‑profit leaders, partners, and talent. • You’ll build and run a simple, repeatable 'marketing machine' around the personal brand, not just post randomly. • Develop and maintain a LinkedIn-first personal brand strategy aligned with company and revenue goals. • Define clear content pillars and narrative themes that differentiate the founder and our 'IT Champion' model in a commoditized market. • Run a weekly content interview with the founder; turn ideas, stories, and client wins into LinkedIn-native posts and carousels. • Own the content calendar: plan, draft, and maintain 2–4 weeks of scheduled content in advance. • Collaborate with our full-time video editor and graphic designer to turn raw footage, calls, and ideas into short-form clips and visuals optimized for LinkedIn. • Provide clear briefs and hooks, review deliverables, and ensure all assets match brand and founder voice. • Schedule and publish posts at optimal times. • Monitor comments and DMs; draft thoughtful replies and surface high-value conversations (prospects, partners, talent) to the founder. • Proactively engage with other accounts by commenting on posts from ICPs, target companies, and relevant industry voices with insight-rich, non-generic comments that drive profile views and conversations. • Build simple SOPs and checklists so the process is predictable and scalable. • Maintain a searchable library of past posts, hooks, case snippets, testimonials, and creative assets for reuse and iteration. • Track and report weekly/monthly performance: reach, engagement, profile views, and inbound opportunities. • Run structured tests on hooks, formats, and topics; double down on what works and kill what doesn’t.