Noctrix Health, Inc.

• Develop and lead the company's sales training and enablement strategy in alignment with commercial objectives and growth priorities • Design and maintain a comprehensive enablement roadmap encompassing onboarding, product training, clinical education, selling skills, and leadership development • Establish standards, governance, certification programs, and reinforcement processes for customer-facing teams • Lead annual and quarterly enablement planning to support product launches, market developments, strategic initiatives, and organizational growth • Ensure training content reflects company messaging, product positioning, regulatory requirements, and customer engagement best practices • Create, curate, and oversee high-quality training programs for onboarding, product launches, competitive intelligence, and ongoing development • Deliver training through live workshops, virtual learning, field coaching, self-paced programs, and reinforcement activities • Partner with subject matter experts to translate clinical, technical, market, and operational content into practical learning experiences • Continuously evaluate training effectiveness and update curriculum based on field feedback, business needs, and performance data • Drive consistency in learning experiences across all commercial functions • Develop sales playbooks, messaging frameworks, job aids, competitive tools, and readiness resources that improve field execution • Build coaching frameworks and manager enablement programs that support behavior change and performance improvement • Partner with sales leadership to identify skill gaps, improve ramp times, and enhance field effectiveness • Prepare teams for product launches, strategic initiatives, campaigns, and evolving customer needs • Support adoption and optimization of CRM systems, learning platforms, content management tools, and other enablement technologies • Collaborate closely with Sales, Marketing, Product Management, Clinical Affairs, Commercial Operations, and Human Resources • Ensure messaging consistency and alignment across training, campaigns, product launches, and customer engagement activities • Communicate training priorities, progress, outcomes, and recommendations to senior leadership • Foster a culture of continuous learning, accountability, and commercial excellence throughout the organization • Serve as a trusted advisor to commercial leaders on capability development and field readiness strategies • Define and monitor key enablement metrics, including onboarding effectiveness, certification completion, time-to-productivity, training adoption, and field performance impact • Analyze sales performance trends, stakeholder feedback, and training outcomes to identify opportunities for improvement • Implement scalable enablement processes, systems, and documentation that support organizational growth • Demonstrate the business impact of training investments through measurable performance improvements • Ensure all enablement activities are executed with professionalism, quality, compliance awareness, and a focus on patient and customer outcomes.

• Serve as the primary point of contact for patients, healthcare providers, and insurance companies regarding access and reimbursement for Noctrix therapy • Guide patients through the reimbursement process, including benefit verification, prior authorization, claims processing, and financial assistance programs • Educate patients on insurance coverage, out-of-pocket responsibilities, and available support resources • Collaborate with healthcare providers to obtain required clinical documentation and supporting information for prior authorization and reimbursement requests • Coordinate with insurance companies to ensure timely and accurate review of claims and authorization requests • Stay current on payer policies, coverage criteria, reimbursement guidelines, and industry changes impacting patient access • Maintain accurate and detailed patient records, case notes, and documentation within CRM and reimbursement systems • Identify and resolve access or reimbursement barriers by partnering with internal cross-functional teams • Provide exceptional customer service while addressing patient, provider, and payer inquiries • Support the development of patient and provider educational materials, tools, and resources designed to streamline the access process • Assist with continuous improvement initiatives to optimize patient access workflows and reimbursement outcomes

• Proactively generate and qualify new leads through outbound outreach, including phone calls, email, text messaging, and other digital channels • Respond promptly to inbound inquiries and convert leads into active sales opportunities • Educate prospective customers on Nidra Therapy and guide them through the decision-making process • Build rapport and establish trust with prospective patients while effectively handling objections • Consistently meet or exceed activity, conversion, and sales performance goals • Manage and track all prospect interactions and sales activities within Salesforce CRM • Collaborate with Marketing and Patient Access teams to optimize lead flow, conversion strategies, and customer experience • Provide feedback on messaging, campaign effectiveness, and lead quality to improve overall sales performance • Maintain accurate records and sales forecasts while ensuring data integrity within CRM systems • Stay informed on product updates, market trends, and competitive offerings

• Engage with potential and existing clients to support sales efforts and build relationships • Conduct outbound calls, emails, and other communications to HCPs within the designated area, building awareness and interest in our therapy solutions • Establish and maintain meaningful, professional relationships with HCPs to drive trust, confidence, and long-term engagement with our therapy offerings • Educate HCPs on the features, benefits, and clinical advantages of our therapy solutions, helping them understand how our products align with patient needs • Maintain accurate records of interactions, prospects, and sales opportunities in the CRM system, tracking progress and ensuring a healthy pipeline • Partner with field sales representatives to ensure cohesive messaging, share relevant insights, and coordinate efforts for high-value accounts • Gather insights from interactions with HCPs to stay updated on competitive products, market dynamics, and evolving HCP needs, providing feedback to marketing and product teams • Achieve or exceed monthly and quarterly outreach, engagement, and sales goals, regularly reporting on KPIs to Sales Leadership • Assist in monitoring market trends and competitor activities to support strategic planning and improve sales performance • Provide feedback on sales methods and customer needs to help refine sales strategies

• Engage with potential and existing clients to support sales efforts and build relationships • Conduct outbound calls, emails, and other communications to HCPs within the designated area, building awareness and interest in our therapy solutions • Establish and maintain meaningful, professional relationships with HCPs to drive trust, confidence, and long-term engagement with our therapy offerings • Educate HCPs on the features, benefits, and clinical advantages of our therapy solutions, helping them understand how our products align with patient needs • Maintain accurate records of interactions, prospects, and sales opportunities in the CRM system, tracking progress and ensuring a healthy pipeline • Partner with field sales representatives to ensure cohesive messaging, share relevant insights, and coordinate efforts for high-value accounts • Gather insights from interactions with HCPs to stay updated on competitive products, market dynamics, and evolving HCP needs, providing feedback to marketing and product teams • Achieve or exceed monthly and quarterly outreach, engagement, and sales goals, regularly reporting on KPIs to Sales Leadership • Assist in monitoring market trends and competitor activities to support strategic planning and improve sales performance • Provide feedback on sales methods and customer needs to help refine sales strategies

• Engage with potential and existing clients to support sales efforts and build relationships • Conduct outbound calls, emails, and other communications to HCPs within the designated area, building awareness and interest in our therapy solutions • Establish and maintain meaningful, professional relationships with HCPs to drive trust, confidence, and long-term engagement with our therapy offerings • Educate HCPs on the features, benefits, and clinical advantages of our therapy solutions, helping them understand how our products align with patient needs • Maintain accurate records of interactions, prospects, and sales opportunities in the CRM system, tracking progress and ensuring a healthy pipeline • Partner with field sales representatives to ensure cohesive messaging, share relevant insights, and coordinate efforts for high-value accounts • Gather insights from interactions with HCPs to stay updated on competitive products, market dynamics, and evolving HCP needs, providing feedback to marketing and product teams • Achieve or exceed monthly and quarterly outreach, engagement, and sales goals, regularly reporting on KPIs to Sales Leadership • Assist in monitoring market trends and competitor activities to support strategic planning and improve sales performance • Provide feedback on sales methods and customer needs to help refine sales strategies

• Receive and review complaints related to medical devices • Investigate complaints by gathering relevant information, analyzing data, and conducting root cause analysis • Communicate directly with customers to solicit information, address concerns, and provide updates on complaint resolution • Serve as a liaison between Therapy Support and Quality departments to optimize customer satisfaction and maintain regulatory compliance • Ensure complaint investigations are complete, accurate, and closed in a timely manner • Collaborate with cross-functional teams – including Therapy Support, Quality, Regulatory, and Product – to resolve complaints • Ensure compliance with applicable regulations and standards, including FDA 21 CFR Part 820 and ISO 13485 • Prepare for and participate in internal and external audits • Contribute to cross-functional process improvement initiatives

• Proactively generate and qualify new leads through outbound outreach (calls, email, text, and digital channels) • Respond quickly to inbound inquiries and convert leads into active sales opportunities • Educate prospective customers on Nidra Therapy and guide them through the decision-making process • Consistently meet or exceed activity and conversion targets (calls, appointments, conversions) • Manage and track all sales activities within Salesforce CRM • Collaborate with marketing and patient access teams to optimize lead flow and conversion strategies • Provide feedback on messaging, campaigns, and lead quality to improve overall funnel performance

• Communicate with healthcare providers (HCPs) and clinic staff via phone, email, and fax to obtain required patient documentation • Proactively follow up on missing or incomplete information to ensure timely order progression • Serve as a primary point of contact for clinic navigators, coordinators, and administrative staff • Build strong relationships with clinic teams to improve responsiveness and efficiency • Review incoming documentation for accuracy, completeness, and compliance • Track and manage order status from initiation through completion • Coordinate with internal teams (reimbursement, operations, clinical support) to resolve issues • Ensure all activities comply with HIPAA and Protected Health Information (PHI) requirements • Utilize Salesforce (or similar CRM) to document interactions and track order progress • Maintain accurate and timely records to ensure data integrity • Monitor dashboards and reports to prioritize outreach and follow-ups • Support reporting needs across sales and operations teams • Establish key contacts within partner clinics, including referral coordinators and navigators • Develop an understanding of clinic workflows to improve engagement strategies • Collaborate with Territory Managers and Associate Sales Representatives (ASRs) to support regional efforts • Share feedback to improve internal processes and customer experience • Identify workflow inefficiencies and recommend improvements • Assist in onboarding new clinics and guiding them through documentation requirements

• Consistent engagement with customers, accounts, and advocacy groups to build pipelines • Coordinate with Marketing to broaden market awareness • Support patient journey through collaboration with Patient Access, Customer Care, and Therapy Support Specialist teams • Work collaboratively with the Product Development and Marketing teams to ensure a successful product launch • Identify and build strong relationships with KOLs, titration partners, and accounts • Through customer engagement, develop scalable solutions to satisfy customer needs and drive therapy adoption • Develop and manage specific strategic territory plans to grow business and develop long-term partnerships. • Demonstrate effective and consistent communication skills via in-person and video conferencing • Territory Business planning and forecasting through specific physician and DME targets • Build and maintain weekly, monthly, and quarterly business plans that will be shared with leadership • Maintain a high sense of urgency and accountability to the sales organization • Recognize changing market dynamics and analyze and evaluate the effectiveness of sales methods, costs, and results to meet market demands • Conduct regular sales forecasting, market analysis, and competitor research to identify risks, opportunities, and strategies to improve sales performance • CRM administration • Coordinate, plan, and participate in customer education events • Achieve territory sales goals in a high-growth startup environment • Demonstrate excellent communication and problem-solving skills.