NOBO

• Run the full cycle: discovery → solutioning → proposal/commercials → close → clean handoff to Customer Success • Sell credibly without a Sales Engineer: lead demos, explain flows of funds, handle API/integration conversations • Drive tight process: crisp notes, clear next steps, clean pipeline hygiene, accurate forecasts • Navigate complexity: compliance + legal + technical stakeholders in the same deal • Convert demand: win high-intent inbound/referrals and run targeted outbound where it counts

• Act as the first Account Executive. Own full-cycle sales from prospecting to close while establishing Brale's sales foundation and methodology. • Develop and execute outbound strategies targeting fintechs, payment companies, neobanks, crypto-native businesses, and institutional players. • Build modern sales processes for pipeline management, forecasting, deal qualification, and handoff to Customer Success. • Contribute to hiring and onboarding future sales team members as we scale the function. • Generate qualified pipeline through outbound prospecting, strategic partnerships, ecosystem engagement, and inbound lead follow-up. • Run discovery conversations that uncover customer pain points, technical requirements, and business objectives. • Navigate complex deal structures involving compliance, legal, technical integration, and custom pricing. • Lead negotiations and close agreements with deal sizes ranging from mid-market to enterprise. • Articulate Brale's value proposition across multiple use cases: stablecoin issuance, payment rails, treasury management, and blockchain infrastructure. • Conduct technical discussions about APIs, blockchain architecture, compliance frameworks, and flows of funds. • Collaborate with Product and Engineering to ensure customer requirements inform roadmap and product development. • Develop compelling proposals, business cases, and ROI models tailored to each customer's specific needs. • Represent Brale at industry conferences, blockchain events, and fintech forums. • Identify emerging trends, competitive dynamics, and market opportunities across stablecoins and programmable finance. • Build relationships with key ecosystem players, investors, and strategic partners. • Contribute to content creation, case studies, and go-to-market materials that establish category leadership. • Partner closely with Customer Success to ensure seamless handoffs and customer satisfaction. • Work with Legal and Compliance to structure deals within regulatory frameworks. • Provide feedback to Product and Engineering on feature requests and market needs. • Establish sales dashboards, metrics, and reporting cadences.