Natus Sensory

• Develop and execute the European commercial strategy for the Newborn Care business. • Deliver revenue growth, market share expansion, and profitability targets across the region. • Strengthen and expand relationships with key customers, KOLs, healthcare systems, procurement organizations, and clinical stakeholders. • Identify growth opportunities within existing markets while driving expansion into new segments and accounts. • Develop country-specific transition plans while protecting existing revenue streams and customer relationships. • Maintain strong relationships with current distribution partners and ensure business continuity throughout any transformation process. • Drive commercial integration and operational readiness in newly established direct markets. • Implement best-in-class pipeline and funnel management processes across Europe. • Drive forecasting accuracy, opportunity management, and sales discipline throughout the organization. • Establish KPI-driven sales reviews to ensure visibility into commercial performance and future growth opportunities. • Ensure consistent use of CRM systems and data-driven decision-making to improve conversion rates and commercial effectiveness. • Serve as the organization's expert on the European newborn care market. • Maintain deep knowledge of customer needs, market trends, competitive developments, reimbursement environments, and regulatory requirements. • Provide strategic input into product launches, portfolio development, and market access initiatives. • Collaborate closely with Marketing, Product Management, Clinical Affairs, Service, and Operations to maximize market success. • Contribute to long-term strategic planning, organizational development, and investment decisions. • Build strong cross-functional partnerships to ensure alignment between commercial objectives and operational execution. • Represent the company at major industry conferences, customer engagements, and executive-level forums.

• Contracts Management: Build and maintain the company's contract repository, organizing all commercial agreements including distributor agreements, supply and procurement contracts, service agreements, and software/licensing arrangements. Track contract status, key dates, renewals, and expirations. • Global Corporate Governance & Entity Management: Maintain and update corporate records for existing and newly acquired legal entities. Track annual filing requirements and deadlines across multiple international jurisdictions. Support M&A and internal reorganization activities. • Legal Operations & Knowledge Management: Build & Optimize: Develop and organize a comprehensive Legal SharePoint site to centralize D&O info, policies, and resources. Tech Implementation: Partner with internal IT on the in-house Contract Lifecycle Management (CLM) tool to ensure it meets the legal team's operational needs.

• Complete NicView installations on customer sites: site readiness checks, physical installation, configuration, validation, and go-live. • Coordinate install logistics with the Customer Success Manager and hospital contacts — scheduling, parts, pre-configuration, and readiness. • Confirm customer acceptance at handover: performance verified, connectivity confirmed, documentation complete, clinical team briefed. • Work with hospital IT and biomed teams to get NicView cameras and streaming pathways connected reliably. • Handle the practical networking work: wired vs Wi-Fi setup, IP configuration (DHCP/DNS), VLAN and firewall/port coordination, and basic connectivity troubleshooting. • Escalate what needs escalating — to Evan Colwell (Product Support Specialist – IT), NBC Technical Support, or Engineering — instead of guessing. • Train NICU nurses, biomed, and IT contacts on NicView use, basic troubleshooting, and how to raise a case. • Provide on-site support during the first days after go-live to build confidence and smooth adoption. • Communicate clearly and honestly with the customer throughout — no surprises, no silence. • Handle NicView issues that need a person on site — connectivity problems, hardware faults, streaming issues that can't be closed remotely. • Follow the diagnostic before defaulting to a swap-out — reduce unnecessary replacements and disruption. • Document every install, visit, incident, and corrective action in Salesforce Service Cloud to a clean, auditable standard. • Keep site records up to date — as-built configuration, hospital IT contacts, and known site quirks — so the next visit starts informed. • Flag recurring issues and site friction back to the Customer Success Manager for follow-up with Product, Engineering, or Quality.