National Conference of Bar Examiners

• Supports the execution and optimization of digital marketing strategies across NCBE’s web, email, social media, and paid channels, ensuring campaigns align with organizational goals, audience needs, and brand standards. • Develops, edits, and manages marketing content across formats, including email campaigns, web copy, social media content, digital advertising assets, sponsorship materials, and promotional campaigns. • Builds, tests, and deploys email marketing, audience nurture, and marketing automation campaigns using HubSpot (or similar platforms), including audience segmentation, workflow management, list maintenance, and A/B testing. • Supports product marketing and audience engagement initiatives across the user lifecycle, helping strengthen awareness, adoption, retention, and conversion. • Assists in the execution and optimization of organic and paid digital marketing campaigns designed to increase audience growth, visibility, engagement, and measurable outcomes. • Monitors and analyzes campaign performance across channels, including email metrics, web traffic, social engagement, lead generation, and conversion data, and contributes recommendations for ongoing optimization and growth. • Maintains marketing assets, workflows, campaign tracking, and reporting within HubSpot and related platforms, ensuring data accuracy and operational effectiveness. • Contributes to content calendars, editorial planning, and campaign strategy discussions, helping identify opportunities for audience development, sponsorship visibility, and expanded digital engagement. • Engages with NCBE’s online community by monitoring inquiries, comments, and audience interactions and escalating issues as appropriate. • Collaborates cross-functionally to support integrated campaigns, product launches, conferences, webinars, and broader organizational initiatives.

• Own Scoring Product Strategy & Decisions • Define and drive NCBE’s scoring strategy across multiple-choice and constructed-response item types. • Own the product vision and roadmap for scoring, aligning it to organizational priorities. • Lead Evolution of Scoring Models (Human & Automated) • Evaluate and guide the adoption of automated scoring, including where and how it should (or should not) be used. • Partner with psychometric and research teams to ensure appropriate validation, calibration, and evidence frameworks. • Apply industry experience and best practices from leading assessment organizations to inform scoring design, workflows, and policies. • Manage staff in the day-to-day performance of their roles, including mentoring, setting performance goals, reviewing performance, training, professional development, recruitment, and onboarding. • Define clear product requirements for scoring systems, workflows, and tools. • Build alignment across teams, especially in areas of ambiguity or disagreement.