Mia Labs

• Own the full sales cycle from prospecting and lead qualification through complex contract negotiation and closing. • Consistently meet or exceed quarterly and annual sales quotas by acquiring net-new customers in the automotive dealership sector. • Develop deep product knowledge to clearly articulate the business value and ROI of Mia’s conversational AI solutions to technical and non-technical stakeholders. • Partner closely with the Client Success and Solutions Engineering teams to ensure a seamless technical transition and adoption for new clients. • Identify and execute expansion opportunities within new accounts by recognizing unmet customer needs and aligning them with Mia’s evolving suite of AI products and features. • Drive incremental revenue growth through proactive cross-selling of new automation modules and upselling higher-tier service plans that maximize dealership ROI. • Use data, analytics tools, and ROI modeling to build compelling, actionable business cases for prospective clients.

• CRM Data Cleanup: Cross-reference internal spreadsheets and source systems to validate, standardize, and improve CRM data accuracy, so the CRM becomes the single source of truth. • Lifecycle Visibility: Build clear visibility into the customer lifecycle (e.g., onboarding progress, renewals, cancellations in progress, key stages). • Reporting & Dashboards: Convert existing spreadsheet-based reporting into HubSpot reports/dashboards. Some limited reporting may remain in spreadsheets as needed. • Workflows & Automation: Design and implement workflows to increase efficiency. especially for the Customer Success team. • Customer Health Score: Help develop and maintain a customer health scoring model to proactively identify and manage risk. • Adoption & Enablement: Support documentation, onboarding, and change management to ensure teams consistently use the CRM. • HubSpot Learning (Required): Complete assigned HubSpot Academy coursework and certifications.

• Lead Mia’s Event Strategy: Own our full calendar of industry conferences, regional events, partner activations, digital events, and roadshows. • Drive End-to-End Execution: Manage logistics, timelines, budgets, travel, vendor coordination, onsite operations, and post-event follow-through. • Bring Partnerships to Life: Oversee the project management of co-branded materials, ensuring partner events and shared assets are accurate, up to date, and aligned with our brand. • Collaborate on Creative: Work closely with our Brand Marketing Manager to develop compelling visuals, messaging, and assets that elevate our presence. • Manage Vendors & Freelancers: Source, select, onboard, and manage external partners who support event execution. • Prepare Teams for Success: Equip sales, executives, and cross-functional partners with the content and materials they need for each event. • Represent Mia With Confidence: Coordinate and support media-facing moments, from press interactions to panel logistics. • Measure & Improve: Analyze event performance, recommend improvements, and continuously elevate our approach.

• Build and optimize multi-channel growth campaigns to generate qualified pipeline (paid search, paid social, email, partner channels, etc.) • Own lead volume and lead quality performance, with a focus on conversion to SQL and Closed Won • Continuously test new acquisition strategies, landing pages, messaging hooks, and offer structures • Develop nurture journeys that educate dealership decision-makers and move them toward demos and buying conversations • Build segmented lifecycle email campaigns (cold leads, warm leads, event leads, lost deals, competitive switch, etc.) • Support Sales with enablement-style content that helps reps follow up more effectively (talk tracks, sequences, battlecards, proof points) • Track and report performance across the funnel: MQL → SQL → Opportunity → Closed Won • Identify drop-off points and build programs to improve conversion at each stage • Maintain dashboards and reporting that help leadership understand CAC, ROI, channel performance, and pipeline velocity across all channels • Support product launches and GTM initiatives by coordinating campaign strategy, execution, and measurement • Work with Brand marketing to create campaign assets in partnership with internal stakeholders and contractors (ads, landing pages, email, sales collateral) • Work with Event marketing to develop attendee targeting campaigns and follow-up • Work directly with Sales leadership to understand pipeline needs and build targeted campaigns that support their goals • Partner with reps to improve follow-up strategy for marketing-generated leads and provide materials • Help define and improve lead scoring, routing, and lifecycle definitions as our systems mature