Metcash

Content Optimisation Specialist Location: Heatherton Australia Job Description: About the Opportunity We're looking for a Content Optimisation Specialist to join our Digital Marketing team in a hands‑on role where you'll shape how customers discover, engage with and trust our content across Mitre 10 and Home Timber & Hardware websites. You'll work at the intersection of content, search and customer behaviour - optimising everything from category and product pages to editorial content to drive visibility, engagement and conversion. It's an exciting opportunity to deepen your expertise across SEO, GEO and emerging AI‑driven search, while partnering closely with Marketing, Digital and Merchandise teams to make a measurable commercial impact. This role is based in our Heatherton National Support office, with a hybrid arrangement with 3 days in the office and 2 days working from home. What you'll be doing - Optimising on‑site content to improve search visibility, engagement and organic growth - Analysing customer search behaviour using enterprise keyword and analytics tools - Leading keyword research strategies across SEO, GEO and AEO - Developing content strategies for key growth categories and campaigns - Improving site structure, internal linking and page hierarchy to enhance UX/UI - Collaborating with Marketing and Merchandise teams to inform content development - Monitoring performance and sharing insights to guide continuous improvement You're likely a match if you have - Experience in content development or long‑form copywriting - Hands‑on experience with SEO practices and search optimisation techniques is advantageous - Strong understanding of how customers search and consume digital content - Experience using CMS platforms (e.g. Contentful, Contentstack, AEM) - Exposure to SEO and research tools such as SEMrush or BrightEdge - Strong commercial mindset with attention to detail and stakeholder skills What's on offer We're proud to offer a workplace that supports your well‑being, growth, and belonging: ️ Extra Leave: Enjoy a 5th week of annual leave, 2 well‑being days, plus 1 volunteer day annually Career Growth: Endless learning and development opportunities Parental Leave: 12 weeks of gender‑neutral paid leave for primary carers Inclusive Culture: Bronze Employer for LGBTQ Inclusion ️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024-2025) Mental Health: Gold accreditation by Mental Health Australia Flexibility: Flex Ready and Family Friendly Workplace accredited About Us At Total Tools & Hardware Group (Part of Metcash), we're more than just a group of hardware and tool retailers - we're a national network helping build stronger communities. Backed by trusted brands like Mitre 10, Total Tools, and Home Timber & Hardware, we support independently owned, joint venture, and company‑owned stores across Australia. With a strong focus on local ownership and expert advice, we give tradies, builders, and DIYers the edge they need to tackle any job - big or small. Whether it's trade‑quality tools from Total Tools or reliable hardware from Mitre 10 and HTH, TTHG is the powerhouse behind the stores that keep Australia building. This role is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies do not submit profiles or make contact regarding this opportunity. #INHT #LI-SC1

Title: Digital eCommerce Co-Ordinator Location: Macquarie Park Australia Work Type: Hybrid Job Description: At Metcash Food, we're the power behind local business, proudly supplying over 1600 independently owned stores in every corner of Australia and New Zealand. With a range of trusted independent brands like IGA, Foodland and Campbells/C-Store, our stores sit at the heart of their communities, providing locals with the products and homegrown produce they love most. About the Opportunity Join Sorted (Metcash's eCommerce engine) as a Digital eCommerce Co-Ordinator and help power the Campbells B2B experience for thousands of Aussie small businesses. If you love launching campaigns, spotting what's working, and iterating fast - this role is for you. You'll bring digital trading to life across EDM, social and onsite - backed by clean reporting and insights that lift customer experience and drive online sales. This is a full-time, 12- month Fixed Term Contract Opportunity. What you'll do - Run the campaign rhythm (EDM + social): build, schedule and launch to plan - keeping the calendar tight and activity moving. - Keep audiences ready to convert: maintain clean lists and databases in Excel - supporting segmentation, reporting and sends. - Keep the site looking sharp: coordinate and refresh digital banners across key locations. - Track, learn and improve (incl. AI trading): monitor results, capture insights and recommendations, keep trackers up to date, and run quick checks/escalations on AI/ML campaigns. What you'll bring - You've executed EDMs, onsite banners and social campaigns end-to-end. - You're strong in Excel, comfortable with Google Analytics, and keen on optimisation (A/B testing, segmentation, lifecycle) or you learn fast. - You're curious and data-minded, with great attention to detail - you enjoy QA and turning numbers into next actions. - You can brief creative, coordinate assets and partner with brand/design - and you're excited by AI/ML and the future of digital trading. What's on offer We're proud to offer a workplace that supports your well-being, growth, and belonging: Career Growth: Endless learning and development opportunities Parental Leave: 12 weeks of gender-neutral paid leave for primary carers Inclusive Culture: Bronze Employer for LGBTQ Inclusion ️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024-2025) Mental Health: Gold accreditation by Mental Health Australia Flexibility: Flex Ready and Family Friendly Workplace accredited, Hybrid working arrangements available! About Us Join us and be part of something bigger! Metcash is Australia's leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125. We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the 'Best Store in Their Town' by providing merchandising, operational and marketing support. We're committed to diversity, inclusion, and sustainability - and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected. Please note: This role is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies do not submit profiles or make contact regarding this opportunity. #LI-SO1#Hybrid