Magic Spoon

Role Description We’re looking for a Manager, eCommerce & Lifecycle Marketing to lead Magic Spoon’s DTC growth engine across retention, subscription, loyalty, and the full dot-com experience, while connecting it to the broader marketing calendar. You’ll own how Magic Spoon retains customers, grows subscribers, and converts traffic on-site, acting as the connective tissue across email, SMS, web, and paid media for launches and integrated campaigns. You’ll partner closely with our Senior Growth Analyst, who supports web and retention execution across PDPs, site updates, builds, QA, and list operations. This is a full-time role with a preference for in-person/hybrid work based in Tribeca, New York City (Tue/Wed/Thu in office). We are also open to remote candidates across the US. This role will be reporting to the Sr. Director, Omnichannel Growth Marketing. Qualifications - 4+ years in growth marketing at a CPG or DTC brand, with direct hands-on experience in retention/lifecycle, subscription, and DTC eCommerce/web. - Track record running email and SMS programs end-to-end: segmentation, automation, testing, and reporting. - Subscription program experience strongly preferred. - Hands-on experience with the .com customer journey, on-site merchandising, and conversion levers. - Comfort with Shopify and a major ESP/SMS stack (Klaviyo, Attentive, or similar). - Strong program management and launch coordination skills. - Comfortable owning internal reporting, sharing testing roadmaps, and using data to inform decisions across the business. - Bonus: hands-on CRO/site-testing experience, or experience at a brand with a meaningful retail business. - A passion for food, CPG, and well-built customer experiences. Requirements - Own Magic Spoon's email and SMS programs end-to-end - campaign calendar, flows and automations, segmentation, and performance. - Build and maintain a testing roadmap that drives repeat purchase, list growth, and engagement. - Partner with Creative and Brand to keep retention content on-voice while hitting performance targets. - Work with our Senior Growth Analyst on day-to-day build and QA; review the work, prioritize the queue, and support with development. - Track and report retention KPIs (open/click, revenue per send, list health, deliverability) and surface insights to leadership. - Manage relationships with ESP, SMS, and subscription platform partners. - Own the subscription program: acquisition into sub, churn reduction, win-back, and the overall subscriber experience. - Build subscriber-specific lifecycle journeys - onboarding, milestones, retention saves, perks, and loyalty moments. - Partner with Acquisition on the path into subscription and on improving sub-rate at checkout. - Track sub KPIs (active subs, churn, LTV, sub revenue) and run targeted interventions tied to business goals. - Continuously build, nurture, and optimize the subscription and loyalty ecosystem to improve engagement, retention, and long-term customer value. - Stay current on retention best practices and compliance (TCPA, CAN-SPAM, GDPR). - Own the strategy and roadmap for the .com experience - promotions, merchandising, key moments, conversion, and on-site UX decisions. - Partner with the Senior Growth Analyst on day-to-day execution: PDP updates, on-site promo setup, seasonal moments. - Coordinate with the development agency and CRO partner on testing, bug triage, and site health. - Partner with Acquisition so landing pages and on-site experiences support paid traffic. - Own the DTC marketing calendar - product launches, promotions, brand moments, seasonal pushes - and the execution plans behind them. - Run launch coordination across email, SMS, web, and paid: timelines, briefs, deliverables, and dependencies. - Be the glue between Acquisition, Brand, Creative, CX, and Operations on integrated programs. - Ensure launches run smoothly by staying close with Operations and CX to address issues quickly and thoughtfully. Benefits - Competitive salary & equity - Bonus eligibility - 100% covered Health, Vision, Dental insurance (50% covered for dependents) - 401(k) with company match - Generous parental leave - Flexible vacation - Paid company holidays - Paid sick leave - Catered lunch in office - Dog friendly office - Unlimited cereal ✨ 🥣

Title: Social Media Manager Location: New York City, NY, United States HybridFull time Job Description: Magic Spoon reimagines your childhood breakfasts favorites with more protein, less sugar, and more fun. Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Pastries, alongside our Cereal, Protein Treats and Protein Granola, we're continuing to find new ways to make mornings magical - all made possible by our incredible team. We're looking for an experienced content creator and savvy social media expert to join our growing team. With ample experience growing brand(s) on TikTok and Instagram, this person should be deeply tapped into social meda and trends, as well as be comfortable creating engaging content with the brand at the center. This role will report into our Head of Brand Management. This is a full time, in-person/hybrid role (Tuesday, Wednesday, Thursday in office) based in Tribeca, NYC. As Social Media Manager & Content Creator, you'll: Creative Strategy, Planning, & Reporting - Own the company's organic content strategy that aligns with business goals and brand growth across channels with a focus on TikTok & Instagram, including recommending content pillars and cadence - Accelerate the reach and engagement on Instagram and TikTok - Lead the execution of monthly content calendar including content brainstorming, editing, caption writing and post scheduling - Ideate brand collabs based on pillars and key moments - Build out a monthly reporting structure to share out key learnings with internal stakeholders and incorporate learnings into strategy going forward Content Creation - Concept, shoot and edit social content, including short form videos and copy, that delivers against strategy and brand tone/guardrails, while being engaging on their respective social platforms - Comfortable in front of the camera as needed (most work likely won't require face on camera)- eg street interviewing, in office content, etc - Execute brand collabs and giveaways - Partner with internal creative team to execute assets for use across social - Partner with sales team to create retail focused content - Assist with ad hoc copywriting needs across key channels including paid social, email and web Community Management - Partner with CX lead to infuse brand tone of voice in guidelines - Engage with brand content comments and DMs in a way that is on brand, positive, and timely - Maintain a pulse on trends, pop culture, current events, competitors and social media best practices, identifying key opportunities for Magic Spoon participation in conversation naturally - Source, brief, and manage select external creators to product content - Partner with TOF lead to identify influencer collabs Requirements - 2-5 years of experience with a proven track record of growing a food brand’s presence and engagement on Instagram and TikTok - Must be comfortable with UGC including filming, editing and being on camera - Demonstrated experience working with video editing platforms such as CapCut, InShot, Adobe Premiere Pro - Up to date with social media trends and what’s working and trending on TikTok and Instagram - Experience in social media metrics and monitoring tools (I.e. Sprout Social) - Proven ability to be a creative and innovative thinker including excellence in concepting & copywriting - A love of all things fitness, healthy eating, and knowledge about key creators and brands in the better for you space Benefits - Competitive salary & equity - Bonus eligibility - 100% covered Health, Vision, Dental insurance (50% covered for dependents) - 401(k) with company match - Generous parental leave - Flexible vacation - Paid company holidays - Paid sick leave - Catered lunch in office - Dog friendly office - Unlimited cereal What we value: Hold on to the Dream Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it Don’t miss the bowl for the loops We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness Be a Fruit Loop in a world of Cheerios Bring your whole, unique self to work, celebrate and care for everyone Pour your own milk…and don’t be afraid to spill a little We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them! No Added Sugar We skip the sugarcoating - truth fuels growth, feedback builds muscles, and honest conversation is part of a balanced breakfast. Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. However, all candidates must be in possession of identification proving authorization to work in the United States, as we are not able to offer sponsorship of Work Visas. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package. The anticipated annual base salary range for this role is $75,000-$115,000.

Magic Spoon reimagines your childhood breakfast favorites with more protein, less sugar, and more fun. Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Treats and Protein Granola we're continuing to find new ways to make mornings magical - all made possible by our incredible team. As Walmart/Sam’s Account Manager, you will be accountable for the achievement of account-specific goals by building strategic sales plans, developing customer relationships, managing a broker partner and executing a trade marketing plan to drive sales and profitable growth through effective promotions, new item distribution and retail excellence. This role will report into the Sr Director of Sales, Mass and is a position based in NW Arkansas (with the expectation to visit the Tribeca NY office at least twice a year). Responsibilities Deliver effective sales presentations by turning data into insights to drive distribution, promotional effectiveness and overall profitable sales growth Develop and deliver against key customer strategic plans Build value added customer relationships and ensure key KPIs are achieved Provide accurate forecasts for volumes and revenue for assigned accounts Collaborate with cross functional partners internally to develop and align on plans Responsible for managing broker partner through meetings, scorecards and clear communication Requirements Benefits Competitive salary & equity Bonus eligibility 100% covered Health, Vision, Dental insurance (50% covered for dependents) 401(k) with company match Generous parental leave Flexible vacation Paid company holidays Paid sick leave Catered lunch in office Dog friendly office Unlimited cereal ✨ 🥣 What we value: Hold on to the Dream 💫 Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it Don’t miss the bowl for the loops 🙌 We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness Be a Fruit Loop in a world of Cheerios 🌈 Bring your whole, unique self to work, celebrate and care for everyone Pour your own milk…and don’t be afraid to spill a little 🥛 We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them! No Added Sugar 🥄 We skip the sugarcoating - truth fuels growth, feedback builds muscles, and honest conversation is part of a balanced breakfast. Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. However, all candidates must be in possession of identification proving authorization to work in the United States, as we are not able to offer sponsorship of Work Visas. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package. The anticipated annual base salary range for this role is $100,000-$140,000.

Magic Spoon reimagines your childhood breakfasts favorites with more protein, less sugar, and more fun. Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Pastries, alongside our Cereal, Protein Treats and Protein Granola, we're continuing to find new ways to make mornings magical - all made possible by our incredible team. As Senior National Account Manager, Costco/BJ’s you will lead high volume and strategic customers and be responsible for select Costco regions & BJ’s. This individual will be accountable for the achievement of account-specific goals by building strategic sales plans, developing customer relationships, and executing a trade marketing plan to drive sales and profitable growth through effective promotions, new item rotations and retail excellence.  This role will report into the Sr Director of Sales, Mass and is a remote position, with travel as needed to the customer and with the expectation to visit the Tribeca NY office at least twice a year.  Responsibilities  - Deliver effective sales presentations that translate data into actionable insights to drive club distribution, optimize promotions, and accelerate profitable sales growth. - Develop and deliver against key customer strategic plans - Build value added customer relationships and ensure key KPIs are achieved - Provide accurate forecasts for volumes and revenue for assigned accounts - Work closely with existing Club business lead, ensuring expansion plans are well coordinated to be complimentary and incremental - Collaborate with cross functional partners internally to develop and align on plans

Magic Spoon reimagines your childhood breakfasts favorites with more protein, less sugar, and more fun. Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Pastries, alongside our Cereal, Protein Treats and Protein Granola, we're continuing to find new ways to make mornings magical - all made possible by our incredible team. As Senior National Account Manager, Costco/BJ’s you will lead high volume and strategic customers and be responsible for select Costco regions & BJ’s. This individual will be accountable for the achievement of account-specific goals by building strategic sales plans, developing customer relationships, and executing a trade marketing plan to drive sales and profitable growth through effective promotions, new item rotations and retail excellence.  This role will report into the Sr Director of Sales, Mass and is a remote position, with travel as needed to the customer and with the expectation to visit the Tribeca NY office at least twice a year.  Responsibilities  - Deliver effective sales presentations that translate data into actionable insights to drive club distribution, optimize promotions, and accelerate profitable sales growth. - Develop and deliver against key customer strategic plans - Build value added customer relationships and ensure key KPIs are achieved - Provide accurate forecasts for volumes and revenue for assigned accounts - Work closely with existing Club business lead, ensuring expansion plans are well coordinated to be complimentary and incremental - Collaborate with cross functional partners internally to develop and align on plans

Magic Spoon reimagines your childhood breakfasts favorites with more protein, less sugar, and more fun. Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Pastries, alongside our Cereal, Protein Treats and Protein Granola, we're continuing to find new ways to make mornings magical - all made possible by our incredible team. As Senior National Account Manager, Costco/BJ’s you will lead high volume and strategic customers and be responsible for select Costco regions & BJ’s. This individual will be accountable for the achievement of account-specific goals by building strategic sales plans, developing customer relationships, and executing a trade marketing plan to drive sales and profitable growth through effective promotions, new item rotations and retail excellence.  This role will report into the Sr Director of Sales, Mass and is a remote position, with travel as needed to the customer and with the expectation to visit the Tribeca NY office at least twice a year.  Responsibilities  - Deliver effective sales presentations that translate data into actionable insights to drive club distribution, optimize promotions, and accelerate profitable sales growth. - Develop and deliver against key customer strategic plans - Build value added customer relationships and ensure key KPIs are achieved - Provide accurate forecasts for volumes and revenue for assigned accounts - Work closely with existing Club business lead, ensuring expansion plans are well coordinated to be complimentary and incremental - Collaborate with cross functional partners internally to develop and align on plans