Lyto Brands Group GmbH

• Support in improving the user experience. • Analyze and report e-commerce metrics to identify optimization opportunities. • Assist in optimizing our Shopify-based online stores (CRO). • Support search engine positioning (SEO) to increase organic visibility.

• Full commercial responsibility for the US market across all three brands (famwalls, heybalu, Bo & Birdie) • Drive revenue growth and optimize conversion across the entire funnel • Expand and shape the product assortment based on US market insights • Understand which occasions, gifting moments, and cultural nuances are truly relevant to American consumers • Work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams across locations in Germany, Vietnam, and Moldova • Serve as the central point of contact for all US market decisions • Identify growth opportunities and analyze competitors • Support the development of a supplier and partner network in the US