Luigi Lavazza S.p.A.

ABOUT THE GROUP From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea. Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day. JOB OVERVIEW Lavazza North America is embarking on a growth plan to substantially expand our market share in the Americas. As part of this growth plan, a large focus will be on our Office Coffee Sales channel, optimizing our relationships with key distributors. Along with offering a best-in-class range of solutions for the market, Lavazza is expanding our Sales team into new territories to best support this strategic business initiative. At Lavazza, the Regional Sales Manager is an individual contributor role that works with a team of other Regional Sales Managers and National Account Managers reporting to the Director of National Accounts. The Regional Sales Manager for the Office Coffee Service channel is responsible for maintaining and growing the availability of Lavazza products within an assigned territory. The role must drive improvements in “customer site” conditions, while delivering assigned goals and objectives. Location: West Coast of Canada (Alberta preferred) Work Model: Remote Travel: 50-75% Base Salary: $90,000-105,000 CAD Annual Incentive Plan (bonus): 20% #LI-AH1 JOB RESPONSIBILITIES - Develop annual business plans for customers maximizing business opportunities, driving profitable growth, growing shares, and managing to company objectives - Utilize knowledge of your geography, relationships with key contacts, and business insight tools to gain access to potential new customers presenting and gaining new distribution. - Monitor and report on market strength, distributor performance and financial viability. - Develop contingency plan in conjunction with finance team. - Establish sales territories, budgets, goals, risk profiles, and objectives for each assigned customer. - Collaboratively work to identify and penetrate regional customers “cold calling” and promoting company products. - Identify and penetrate customer pipeline, via lead generation, professional networking, and distributor partnerships. - Regular in market presence working with distributor partners to execute activities that deliver against plan key performance indicators. - Develop and present annual distributor business reviews with all major market and high priority distributors, with mutually aligned plans, reviewed quarterly. - Ensure all distributor and customer Accounts Receivables are within company guidelines and monitor/verify its performance against the identified targets. - Provide input and feedback to cross functional teams such as Marketing, Research & Development, Finance, Customer Service, and Demand Planning. - Provide business insights and deliver plan updates to internal and external stakeholders each period, inclusive of full use of salesforce.com - Perform effective time and resource management while in market and within assigned budgets. - Proficient with Customer Relations Management “CRM” applications such as SalesForce and PowerBI. PROFESSIONAL QUALIFICATIONS - Four-year college degree or equivalent experience - 2+ years of experience in the selling in the Food and Beverage industry preferred - 2+ years managing trade funds and budgets - 2+ years of experience performing direct customer facing selling - Experience working in a distributor environment preferred - Effective sales management and solution selling skills - Presentation Effectiveness: Ability to define business opportunities, gather supportive data, organize information, create, and present information to effectively influence key stakeholders - Strong Planning Skills: Ability to forecast, prioritize multiple projects and activities - Cross Functional Effectiveness: Strong understanding of effected stakeholders, impacts and outcomes, and appropriates communication strategies. - Excellent interpersonal skills, high standing and abilities to manage relationships with business partners BENEFITS / PERKS - Competitive Medical, Vision, Dental Benefits - 401K Package - Employee Assistance Program - Hybrid Work Schedule - Ability to be barista certified - Tuition Reimbursement - Performance Development Plans - Employee Discounts - Summer Friday’s (Memorial Day Weekend – Labor Day Weekend) - Flexible business casual dress code - jean friendly! - Free coffee, anytime! Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

ABOUT THE GROUP From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea. Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day. JOB OVERVIEW At Lavazza, the Territory Sales Manager is responsible for implementing the strategic and tactical objectives of Lavazza North America with customers and distributors. This position is responsible for the development and implementation of the strategies within designated business segments and customers in a defined geography to maximize profitable growth. This individual must excel at strategic customer and distributor planning and tactical execution, as well as mentor lead a team of direct sales associates and/or contractors in order to ensure the flawless execution of a plan that will increase customer satisfaction and sales. Location: West Coast of Canada (Alberta, British Columbia) Work Model: Remote Travel: Up to 75% #LI-AH1 JOB RESPONSIBILITIES - Design and execute of annual business plans and strategies - Identify key markets and sectors of focus - National and key account sales management, on-boarding / acquisition and retention - New product launches - RFP management - Senior-level relationship development across all sectors - Drink and equipment growth - National and key account sales team trainings and meeting support PROFESSIONAL QUALIFICATIONS - Four year degree from an accredited institution, preferably in Business - Consumer packaged goods experience - Food service or OCS office coffee services or vending experience - 5+ years of experience in selling B2B premium products - 3+ years of distributor experience in broker management - 2+ years of large account management experience - 2+ years of experience in marketing, analytics and/or research - Presentation effectiveness – ability to define business opportunities, gather appropriate data to support, organize information, write presentation, and deliver to effectively influence key decision maker. - Strong planning skills – ability to organize and prioritize multiple projects and activities - Cross functional effectiveness – understand cross functional implication of actions, coordinate major activities and initiatives, communicating issues and impacts. BENEFITS / PERKS - Competitive Medical, Vision, Dental Benefits - 401K Package - Employee Assistance Program - Hybrid Work Schedule - Ability to be barista certified - Tuition Reimbursement - Performance Development Plans - Employee Discounts - Summer Friday’s (Memorial Day Weekend – Labor Day Weekend) - Flexible business casual dress code - jean friendly! - Free coffee, anytime! Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

ABOUT THE GROUP From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea. Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day. JOB OVERVIEW At Lavazza, the Regional Sales Manager is responsible for implementing the strategic and tactical objectives of Lavazza North America with customers & distributors. This position is responsible for the development and implementation of the strategies within designated business segments and customers in a defined geography to maximize profitable growth. This individual must excel at strategic customer and distributor planning and tactical execution, as well as mentor lead a team of direct sales associates and/or contractors in order to ensure the flawless execution of a plan that will increase customer satisfaction and sales. Location: West Coast of Canada- Alberta, British Columbia Work Model: Remote Travel: Up to 75% #LI-AH1 JOB RESPONSIBILITIES - Design & Execution of Annual Business Plans and Strategies - Identify key markets & sectors of focus - National & Key Account sales management, on-boarding/acquisition & retention - Launches new products - RFP management - Sr. level relationship development across all sectors - Drink & Equipment Growth - New Product Launches - National & Key account sales team trainings & meeting support PROFESSIONAL QUALIFICATIONS - Four year degree from an accredited institution, preferably in Business - 5 or more years of experience in selling B2B premium products - 3 or more years of distributor experience in broker management - 2 or more years of large account management experience - 2 or more years of experience in marketing, analytics and/or research - Consumer packaged goods experience - Food service or OCS office coffee services or vending experience - Presentation effectiveness – ability to define business opportunities, gather appropriate data to support, organize information, write presentation, and deliver to effectively influence key decision maker. - Strong Planning skills – ability to organize and prioritize multiple projects and activities - Cross Functional Effectiveness – Understand cross functional implication of actions, coordinate major activities and initiatives, communicating issues and impacts. BENEFITS / PERKS - Competitive Medical, Vision, Dental Benefits - 401K Package - Employee Assistance Program - Hybrid Work Schedule - Ability to be barista certified - Tuition Reimbursement - Performance Development Plans - Employee Discounts - Summer Friday’s (Memorial Day Weekend – Labor Day Weekend) - Flexible business casual dress code - jean friendly! - Free coffee, anytime! Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

ABOUT THE GROUP From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea. Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day. JOB OVERVIEW The Retail Sales team at Lavazza North America is responsible for driving the growth, distribution, and visibility of Lavazza’s brands across key retail channels. The team partners closely with customers in the Mass & Club segment to deliver high‑quality coffee experiences to consumers through best‑in‑class execution, operational excellence, and strong customer collaboration. The team works cross‑functionally with Marketing, Supply Chain, Finance, and Customer Service to deliver business goals and elevate Lavazza’s presence at retail. The Retail Account Coordinator supports the Retail Sales team—specifically within the Mass & Club channel—by executing critical operational, administrative, and customer‑facing tasks that ensure smooth account management and sales execution. This role collaborates daily with the Director of Retail – Mass & Club and cross‑functional partners to manage item setup, maintain online presence, track orders, and support customer initiatives. The Coordinator helps ensure accuracy across systems, supports retail activation, and contributes to the overall achievement of channel targets. Location: Remote U.S. - must be able to support core East Coast working hours #LI-AH1 JOB RESPONSIBILITIES - Support the Director of Retail – Mass & Club with account planning, reporting, and follow-up actions. - Manage item setup, item maintenance, pricing forms, new product submissions, and new customer onboarding across retailer portals and internal systems. - Maintain accurate and up‑to‑date Lavazza product presence across customer and trade e‑commerce websites. - Utilize syndicated and retailer‑specific data platforms to support performance tracking and business insights. - Coordinate with Supply Chain and Customer Service to monitor order flow, resolve shipment issues, and ensure on‑time delivery. - Prepare materials for trade shows and support on‑site Home Team activities. - Maintain retailer scorecards, promotional calendars, and customer-related documentation. - Support execution of retail promotions, merchandising initiatives, and store resets. - Investigate deductions, track invoices, and partner with Finance to resolve discrepancies. - Compile weekly and monthly reports summarizing account performance, distribution updates, and competitive insights. - Support administrative tasks such as meeting scheduling, sample ordering, contract tracking, and document management. JOB QUALIFICATIONS - Bachelor’s degree in Business, Marketing, Sales, or related field; or equivalent applicable experience. - 3+ years of experience in sales support, account coordination, merchandising, operations, or related CPG (Consumer Packaged Goods) functions. - Demonstrated experience collaborating across multiple departments (e.g., Sales, Marketing, Supply Chain, Finance). - Experience supporting sales management processes and applying solution‑selling approaches to address customer needs. - Ability to identify business opportunities, analyze supporting data, structure insights, and deliver presentations that influence internal and external stakeholders. - Strong analytical skills with the ability to manage data accuracy, reporting, and item setup processes. - Proficiency with Microsoft Excel, PowerPoint, and Power BI. - Strong planning capabilities, including the ability to forecast, prioritize, and manage multiple projects and activities simultaneously. - Ability to travel up to 20% for activities such as sales meetings and trade shows / activations BENEFITS/PERKS - Competitive Medical, Vision, Dental Benefits - 401K Package - Employee Assistance Program - Hybrid Work Schedule - Ability to be barista certified - Tuition Reimbursement - Performance Development Plans - Employee Discounts - Summer Friday’s (Memorial Day Weekend – Labor Day Weekend) - Flexible business casual dress code - jean friendly! - Free coffee, anytime! Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

ABOUT THE GROUP From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea. Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day. JOB OVERVIEW Lavazza is the third largest coffee roaster in the world with global sales exceeding $1 billion. With 11 subsidiaries, Lavazza does business in 90 countries. North America is the fastest growing market and is a focus market for continued growth. The role of National Account Manager is critical for maintaining and building hospitality and travel business and to the growth strategy for the North American market. We are seeking a sales professional who has experience in selling coffee to customers in the hospitality and travel channel. Location: Remote - preferably East Coast #LI-AH1 JOB RESPONSIBILITIES - Manage existing clients to retain, enhance brand awareness, and increase profitable sales. - Work with clients and our internal team to develop programs suited to customers’ needs, including branding materials, equipment recommendations, and training guidelines and schedules. - Work with clients on all branding elements, including “We Proudly Serve” programs. - Lead communication to the Regional Sales Directors of National Account programs that will be executed at the regional level. - Manage all aspects of customer programs, including pricing, equipment programs, service, and marketing programs. - Manage local markets within assigned territory to support orders, training, new and current customer activities. - Track and coordinate new pricing and contracts and manage contract renewals. - Frequent travel to support customer and employer requirements, including occasional weekend events and overnight stays.I - Identify, develop, and manage active pipeline of strategic national targets. JOB QUALIFICATIONS - Four-year degree from an accredited institution, preferably in Business - Minimum 5 years of experience in a senior sales position in Food & Beverage Industry (Coffee preferred) - Strong proficiency in Microsoft Word, Excel, and PowerPoint, with experience using CRM systems - Work Experience: - Technical understanding of equipment as well as how to work both internally with our team and equipment companies to develop and support customer equipment programs. Knowledge of equipment manufacturers for drip coffee, espresso, and BLUE. Understand how to develop service and preventive maintenance programs - Understanding of our products (both coffee and equipment) as well as how to sell the Lavazza brand - Knowledge of how container orders work and how to guide customer with product mix as well as timing of order placement to order receipt - Knowledge of distribution and distributor partners within the Away From Home division - Experience calling on national, multi-unit operators in the hospitality, cruise line, and travel channels (existing relationships a plus) - Understand how to develop profitable programs to deliver a return on investment that meets Lavazza’s guidelines (including a keen understanding of how to read a P & L) - Communication and Organizational Skills - Sense of urgency in communicating with customer as well as internally - Problem solver who listens to learns and looks for solutions - Organizational and project management skills to support customer roll-outs and expansions - Superb ability to work with customer and trainers to develop a training protocol and training schedule - Professional written and oral communication as well as excellent interpersonal skills - Solid relationship skills to allow for smooth navigation internally to develop solutions that are a win for both Lavazza and client - Strong negotiating skills and ability to execute a contract with clients as follow up to negotiations - Work Ethic / Style - Unquestionable degree of integrity in all business dealings - Fast starter, self-motivated and willing to assume additional responsibilities - Open and respectful communicator, experienced at building trust and engaging successfully with diverse personal styles - Ability to manage several projects with tight timelines simultaneously - Highly accurate, organized and detail oriented with strong multi-tasking and time management skills - Flexible and willingness to adapt to change - Ability to occasionally lift and/or move up to 50 pounds - Ability to stand for extended periods of time - Travel required up to 75% of time - Ability to travel via vehicle, train, plane based on distance - Overnight travel required BENEFITS / PERKS - Competitive Medical, Vision, Dental Benefits - 401K Package - Employee Assistance Program - Hybrid Work Schedule - Ability to be barista certified - Tuition Reimbursement - Performance Development Plans - Employee Discounts - Summer Friday’s (Memorial Day Weekend – Labor Day Weekend) - Flexible business casual dress code - jean friendly! - Free coffee, anytime! Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

ABOUT THE GROUP From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea. Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day. JOB OVERVIEW Lavazza North America is embarking on a growth plan to substantially expand our market share in the Americas. As part of this growth plan, a large focus will be on our Office Coffee Sales channel, optimizing our relationships with key distributors. Along with offering a best-in-class range of solutions for the market, Lavazza is expanding our Sales team into new territories to best support this strategic business initiative. At Lavazza, the Regional Sales Manager is an individual contributor role that works with a team of other Regional Sales Managers and National Account Managers reporting to the Director of National Accounts. The Regional Sales Manager for the Office Coffee Service channel is responsible for maintaining and growing the availability of Lavazza products within an assigned territory. The role must drive improvements in “customer site” conditions, while delivering assigned goals and objectives. Location: Remote - Central United States #LI-AH1 JOB RESPONSIBILITIES - Develop annual business plans for customers maximizing business opportunities, driving profitable growth, growing shares, and managing to company objectives - Utilize knowledge of your geography, relationships with key contacts, and business insight tools to gain access to potential new customers presenting and gaining new distribution. - Monitor and report on market strength, distributor performance and financial viability. - Develop contingency plan in conjunction with finance team. - Establish sales territories, budgets, goals, risk profiles, and objectives for each assigned customer. - Collaboratively work to identify and penetrate regional customers “cold calling” and promoting company products. - Identify and penetrate customer pipeline, via lead generation, professional networking, and distributor partnerships. - Regular in market presence working with distributor partners to execute activities that deliver against plan key performance indicators. - Develop and present annual distributor business reviews with all major market and high priority distributors, with mutually aligned plans, reviewed quarterly. - Ensure all distributor and customer Accounts Receivables are within company guidelines and monitor/verify its performance against the identified targets. - Provide input and feedback to cross functional teams such as Marketing, Research & Development, Finance, Customer Service, and Demand Planning. - Provide business insights and deliver plan updates to internal and external stakeholders each period, inclusive of full use of salesforce.com - Perform effective time and resource management while in market and within assigned budgets. - Proficient with Customer Relations Management “CRM” applications such as SalesForce and PowerBI. JOB QUALIFICATIONS - Four-year college degree or equivalent experience - 2+ years of experience in the selling in the Food and Beverage industry preferred - 2+ years managing trade funds and budgets - 2+ years of experience performing direct customer facing selling - Experience working in a distributor environment preferred - Excellent interpersonal skills, high standing and abilities to manage relationships with business partners - Effective sales management and solution selling skills - Presentation Effectiveness: Ability to define business opportunities, gather supportive data, organize information, create, and present information to effectively influence key stakeholders - Strong Planning Skills: Ability to forecast, prioritize multiple projects and activities - Cross Functional Effectiveness: Strong understanding of effected stakeholders, impacts and outcomes, and appropriates communication strategies. - Ability to occasionally lift and/or move up to 50 pounds - Ability to stand for extended periods of time BENEFITS / PERKS - Competitive Medical, Vision, Dental Benefits - 401K Package - Employee Assistance Program - Hybrid Work Schedule - Ability to be barista certified - Tuition Reimbursement - Performance Development Plans - Employee Discounts - Summer Friday’s (Memorial Day Weekend – Labor Day Weekend) - Flexible business casual dress code - jean friendly! - Free coffee, anytime! Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.