Löwenanteil GmbH

• Responsible for the independent development and maintenance of the online shop in Shopify • Evaluation of new features and tools • A/B testing and analysis of on-site KPIs • Management of complex e-commerce projects • Coordination of internal and external partners for the creation of assets • Effective collaboration with other departments and incorporation of customer feedback

• As our Performance Marketing Manager, you will be the driving force behind our new customer acquisition. • You will bring performance marketing in-house, take full responsibility for our paid performance channels and scale them profitably. • Your goal is to bring our mission to millions of people using a data-driven approach and cutting-edge tools. • You design, manage and scale our performance campaigns on Meta, Google (Search, PMax, Shopping) and ideally TikTok, with a clear focus on customer acquisition and profitability. • You are on the front line and use AI tools (e.g., ChatGPT, Midjourney, Jasper) strategically. • You develop a rigorous A/B testing roadmap for creatives, audiences, landing pages and offers. • In close collaboration with our Creative team, you translate performance data into clear briefs and testable hypotheses for new, successful ad concepts. • You build meaningful dashboards (Looker Studio, GA4), monitor all relevant KPIs, manage the budget and produce accurate forecasts. • You keep an eye on the market, competitors and new trends in the D2C and food sectors and proactively derive recommendations for action.

• Support in managing barter deals and affiliate partnerships • Research and identify suitable influencers • Reach out to influencers and negotiate terms • Build and maintain relationships with influencers • Review content for compliance with brand guidelines • Monitor market and trend developments in influencer marketing