LEAP Digital Marketing GmbH

• Work on visual designs targeting specific audiences, including online shops, A/B tests, and landing pages • Collaborate with the team to develop optimal solutions • Visualize and develop ideas using interaction concepts and wireframes • Stay up to date with current design, technology, and social trends

• Du übernimmst die eigenverantwortliche Durchführung der monatlichen Gehaltsabrechnung und und stellst deren fachliche Richtigkeit sowie fristgerechte Abwicklung sicher • Du trägst die Verantwortung für die korrekte Anwendung lohnsteuer- und sozialversicherungsrechtlicher Vorgaben und bewertest auch komplexere Einzelfälle eigenständig • Du arbeitest eng mit der HR-Leitung zusammen und stellst sicher, dass alle payroll-relevanten Informationen (z. B. Ein- und Austritte, Vertragsänderungen, Abwesenheiten, variable Vergütungsbestandteile) korrekt, vollständig und fristgerecht vorliegen • Du verantwortest sämtliche Meldungen an Sozialversicherungsträger, Finanzamt und weitere Behörden (z. B. ELStAM, SV-Meldungen, Jahresmeldungen) • Du begleitest Lohnsteuer- und Sozialversicherungsprüfungen

• Analysis, documentation and validation of user behavior and associated hypotheses • Investigation of general and specific questions about user behavior in structured and unstructured data using relevant tools • Preparation of clear, audience-appropriate analysis results • Derivation of data-driven recommendations for website improvements together with the team • Planning, execution and evaluation of A/B tests and personalization measures using common tools • Implementation of analysis results in close collaboration with design and development teams

• Strategic conception and continuous development of our inbound journey with a clear focus on lead generation and new customer revenue via LEAP.de • Ownership of the inbound go-to-market logic: target audiences/ICP, use cases, value proposition, messaging, offer structure and conversion narratives (in close coordination with the Head of Marketing) • Development and implementation of a revenue-oriented content strategy that measurably contributes to qualified leads and closed deals • Planning, creation and management of key content pieces along the journey (e.g., product/offer pages, case studies, comparison/alternatives content, playbooks, thought‑leadership assets, etc.) • Building a scalable content system: topic/asset backlog, prioritization by business impact, quality assurance and structured implementation planning • Translating complex offerings into clear, sales-oriented narratives (Problem → Solution → Proof → Offer) and ensuring consistent messaging across the website, sales assets and campaigns • Close collaboration with colleagues in SEO, CRO, Analytics, UX, Design and Development (no operational responsibility for these disciplines — you provide direction, inputs and requirements from the inbound strategy) • Collaboration with Sales: definition of lead quality criteria, feedback loops from sales calls, adapting content and messaging based on real objections and enablement for content creation within the sales team • Regular reporting of inbound performance (qualitative & quantitative) including deriving actions to improve lead quality and conversion across the journey

• High-ticket closing: You are responsible for the entire sales cycle for deals ranging from €100,000 up to seven-figure annual revenues. • C-level communication: You negotiate confidently with CEOs, CMOs and Heads of Digital, particularly in e‑commerce, finance, telecommunications and energy providers. • Strategic acquisition: You leverage our excellent data assets and brand recognition to target outbound opportunities and convert inbound leads. • Full-cycle management: From initial qualification through the strategic pitch to final contract negotiation and closing — everything is in your hands. • Brand ambassador: You represent LEAP/ at top events, conferences and trade shows in the digital industry.

• Leading and developing SEO and GEO strategies with a clear focus on measurable growth in visibility, traffic, and conversions • Owning the performance of your client projects, including defining goals, prioritizing actions, and continuous performance monitoring • Proactively identifying growth, stabilization, and scaling opportunities • Providing strategic advice and conducting regular performance reviews with clients up to decision-makers and C-level • Analyzing, contextualizing, and resolving critical performance deviations