LACO Technologies

• Own the entire regional sales pipeline, from marketing-qualified lead to booked revenue. • Maintain accurate, timely, and complete opportunity data in the CRM (HubSpot preferred) • Funnel all customer communications, notes, meetings, and deal activity through the CRM. • Provide regular pipeline forecasts, deal strategy updates, and territory reports to sales leadership. • Manage opportunities with a disciplined, stage-based sales process. • Maintain a consistent cadence of customer visits (current customers and prospects) • Travel 50%+ of the time within assigned territory to: Build and deepen customer relationships. • Conduct on-site discovery and system reviews. • Identify upsell, expansion, and new project opportunities. • Develop and execute a territory growth plan aligned with company objectives. • Follow up on inbound marketing leads and trade show leads in a timely, professional manner. • Quality leads based on technical fit, urgency, budget, and decision process. • Collaborate with Product and Sales Engineers on: Technical scoping, System configuration, Performance requirements. • Present and defend proposals that clearly articulate value, ROI, and total cost of ownership. • Lead pricing discussions and large contract negotiations, including commercial terms, scope, and delivery considerations. • Close business while protecting margin and long-term customer value. • Partner closely with: Sales Engineering Business Development Managers Inside Sales Service and Support.