Kreg Therapeutics

• Identify, target, and close enterprise-level agreements with large health systems, IDNs, and academic medical centers • Build and maintain a pipeline of high-value opportunities that drive significant long-term revenue • Lead negotiations for large-scale rental agreements, enterprise partnerships, and system-wide implementations • Develop relationships with C-suite, ICU leadership, supply chain, and operational stakeholders • Lead business case discussions around financial impact, clinical outcomes, throughput, and system standardization • Drive new logo acquisition in targeted strategic accounts and priority markets • Collaborate with executive leadership to refine go-to-market strategies and enterprise targeting plans • Transition closed accounts to implementation and customer success teams

• Drive New Business: Use your hunter mindset to identify and secure new business, focusing on converting high-priority and competitive accounts. • People Leadership: Coach, develop and lead a team of Territory managers to meet commercial commitments for your region. • Lead with Strategy: Define and execute a regional sales plan to achieve ambitious revenue goals. • Pipeline Management and Forecast Accuracy: Maintain accurate opportunity tracking and forecasting through Monday.com CRM. • Build a Winning Team: Recruit, mentor, and develop a small but powerful team of Territory Managers, empowering them to meet and exceed their targets. • Forge Key Relationships: Act as the primary liaison with executive leaders, clinical directors, and key opinion leaders (KOLs) at our most important hospital accounts. • Collaborate for Clinical Excellence: Work hand-in-hand with our Clinical Sales team to ensure our sales strategies are aligned with patient care protocols and provide genuine value to hospitals. • Negotiate & Close: Lead the contracting process for new rental agreements, securing favorable terms that fuel our growth.

• Drive territory revenue growth through a balanced focus on expanding existing accounts and securing net new hospital customers (new logos). • Prospect, qualify, and pursue new hospital systems, trauma centers, and ICU programs to establish Kreg as a standard of care for early mobility and verticalization therapy. • Develop and execute target account strategies to penetrate new health systems and unlock expansion opportunities. • Manage and grow existing hospital relationships by identifying opportunities to increase utilization, expand departments, and introduce additional Kreg solutions. • Build long-term partnerships with clinical leadership, supply chain, and hospital administration to drive sustained adoption. • Develop and execute individual account plans aligned with territory and regional sales objectives. • Become a subject matter expert in Kreg’s specialty bed portfolio, with a primary focus on the Catalyst platform and Verticalization Therapy. • Conduct product demonstrations, clinical education sessions, and in-service training to support customer adoption. • Communicate Kreg’s value through clinical outcomes, operational efficiencies, and financial impact for hospitals. • Build and maintain a robust sales pipeline across both new and existing accounts. • Manage opportunities from prospecting and evaluation through contracting and implementation. • Maintain accurate opportunity tracking and forecasting through Monday.com. • Monitor market trends, customer needs, and competitor activity within the territory. • Share insights with sales leadership to refine positioning and strengthen Kreg’s go-to-market strategy. • Partner closely with Clinical Engagement Specialists to support clinical evaluations, trials, and implementation. • Collaborate with operations and leadership teams to ensure seamless onboarding and customer success. • Participate in Quarterly Business Reviews (QBRs) with key accounts to demonstrate value delivered, review utilization, and identify expansion opportunities. • Continuously evaluate territory performance and develop strategies to accelerate growth.