KOSYS Group

• Development and management of a comprehensive performance marketing strategy across multiple digital channels (social media, content marketing, SEO/SEA, email marketing) • Planning, execution and monitoring of performance-oriented online campaigns for new customer acquisition, customer activation and retention • Continuous analysis of user behavior and campaign data with a focus on email marketing and split testing • Derivation of optimization measures based on KPIs (CPA, ROAS, CVR, conversion rates) • Planning and coordination of webinars and other online sales-promotion activities • Promotion of our online presence and increase of customer engagement across platforms • Development and optimization of our YouTube channels and implementation of podcast formats • Management of key performance channels (Google Ads, social media ads, retargeting) • Oversight of tracking for our on- and offline marketing activities, especially for email marketing campaigns • Preparation of regular reports and presentation of results with clear recommendations for action • Analysis of market trends and viral topics for profitable integration into our marketing strategy (supported by our Data Scientist) • Responsible management of the marketing budget and efficient allocation of resources • Establishment and leadership of the marketing department, where appropriate