kencko

• Lead the strategy, development, and execution of integrated marketing campaigns designed to drive DTC sales and in-store retail velocity • Content Creation: Produce high-quality photo and short-form video content (TikToks/Reels) that showcases the product, focusing on brand aesthetics and authenticity for US social channels • Strategy Development: Create and execute social media strategies aligned with business goals to grow our online community • Community Management: Monitor channels, respond to comments and messages, and foster relationships with followers • Support shopper marketing initiatives across key retail accounts, aligning closely with sales on priorities, launches, and promotions • Execute retail media strategies across key platforms (e.g., Amazon, Instacart, Walmart Connect, Kroger Precision Marketing), optimizing for both awareness and conversion • Serve as the primary marketing partner to the retail sales and DTC team, supporting line reviews, new item launches, and account-specific growth plans • Build and scale influencer and content creator campaigns tied to key moments (launches, promotions, seasonal pushes) • Oversee campaign creative development, ensuring content is tailored to all consumer environments, social media channels, shopper behavior, and platform best practices • Analyze campaign performance, retail sales data, and shopper insights to inform strategy and improve ROI • Manage external agencies and partners across retail media, influencer, and creative execution • Drive cross-functional alignment across marketing, sales, and operations to ensure seamless execution

• Ensure regulatory compliance of food products, ingredients, and packaging across international markets • Support operations in the US and Portugal, as well as new market entries • Review and validate product labeling, nutritional information, and claims • Advise internal teams (R&D, Marketing) on regulatory requirements and risks • Support export processes and international product registration • Monitor regulatory changes and provide strategic guidance • Contribute to regulatory strategies for market expansion • Ensure compliance with food safety and international legislation standards