IPSE Marketing Estratégico

• Traffic and Media Management • Multichannel Strategy: Plan, create and optimize campaigns across Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads and programmatic media. • Account Setup: Perform full setup of Business Manager accounts, Google Merchant Center and other ad platforms for new clients and audit existing client accounts. • Performance Optimization: Monitor campaign performance daily with a focus on business KPIs such as ROAS, CPA and CAC. • CRM and Sales Automation • Kommo Implementation: Configure and structure Kommo CRM (or similar platforms) for new clients, defining funnel stages and automations. • Lead Integration: Ensure 100% of leads generated by campaigns are automatically entered into the CRM with correct tags and sources. • Conversational Automation: Create automation flows for WhatsApp and email to support lead nurturing and conversion. • Tracking and Data Intelligence • Data Infrastructure: Implement and manage Google Tag Manager (GTM), GA4 and Conversion APIs (CAPI). • Advanced Tracking: Configure pixels, tags and custom events to ensure correct attribution of each conversion. • Integrated Reporting: Build dashboards that unify traffic data with CRM sales data, providing a clear view of ROI.

• Act as the primary client contact, building trusted relationships and ensuring ongoing client satisfaction. • Collect and refine briefs, ensuring information is communicated clearly to internal teams. • Lead presentations of deliverables and action plans to clients, defending the agency’s strategic choices. • Identify new client needs and propose solutions that generate value and growth. • Mediate conflicts and manage adverse situations with diplomacy and a solution-oriented approach. • Create schedules, define milestones, and allocate resources for the execution of marketing plans. • Monitor the status of all internal tasks, ensuring deadlines and quality standards are met. • Prepare SOWs (Scope of Work), track budgets, and ensure project profitability.

• Account Management: Creation and setup of new accounts across multiple social networks; • Profile Optimization: Ongoing review and adjustments of clients' social media profiles; • Metrics Analysis and Reporting: Monitoring the performance of posts and campaigns. Preparation of detailed performance reports with clear insights and strategic recommendations, and presentation of these results to clients; • Competitor Research and Analysis: Monitoring competitors' strategies and actions to identify opportunities and threats; • Content Creation and Planning: Developing ideas and producing written and visual content (in collaboration with the design team) for various platforms, adapting language and format to each social network and target persona. Creating editorial calendars and scheduling posts to ensure appropriate frequency and timing; • Posting and Engagement: Publishing daily posts, actively engaging with users (comments, direct messages), responding to questions and feedback, and managing crises when necessary. Performing reposts, tags and other actions that foster engagement and community building; • Management of Multiple Clients: Ability to manage multiple accounts simultaneously, prioritize tasks, and maintain service quality for each client; • Internal Collaboration: Participate in presenting projects developed by the team to external and internal clients. Manage social media crises and conflicts. Attend meetings; • Quality and Approval: Ensure the quality of content production, social media interactions and brand positioning to achieve better results. Review and approve layouts, copy and material samples before they are sent to clients. Verify that publications went live as planned and correctly. Review settings and keep brand accounts and profiles always up to date; • Business Development: Identify and create new business opportunities for the agency. Present projects to clients to ensure the best defense of the projects and to build a trusting relationship with clients; • Paid Promotions: Boost posts independently or in collaboration with the traffic manager.

• Graphic Design: Development of layouts for social media, email marketing, and corporate materials. • Visual Identity: Ensure clients' brand consistency across all visual touchpoints. • Motion Design: Create 2D and 3D animations for explainer videos and dynamic ads. • Video Editing: Perform cuts and assemble videos for multiple platforms. • Generative AI: Explore Artificial Intelligence tools to optimize the workflow.

• Design responsive website layouts with a focus on user experience (UX) and intuitive interfaces (UI) using Figma; • Create social media assets: static images, animations, videos, and promotional/advertising campaigns; • Develop and adapt visual identities, logos, packaging, and materials such as promotional leaflets; • Participate in brainstorms and collaborate with the marketing and content teams to develop creative ideas; • Use artificial intelligence tools to optimize and enhance creative processes; • Manage incoming requests responsibly, meeting deadlines and maintaining quality standards.

• Plan, implement, and manage paid traffic campaigns on platforms such as Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads. • Monitor, optimize, and produce performance reports, always focusing on ROI and relevant KPIs. • Implement advanced tracking with Advanced Match on Meta and optimized conversions in Google Ads. • Update audiences. • Create A/B tests for creatives, landing pages, and targeting strategies. • Work closely with design and content teams to develop high-converting creatives. • Analyze data and identify opportunities to improve marketing funnels. • Automate marketing processes and workflows using data extraction tools. • Participate in strategic client meetings to align performance objectives and strategies.

• Participate in content planning alongside the creative and account teams • Create and review content calendars for Instagram, LinkedIn, TikTok, YouTube, and blogs • Write briefings and guide designers and video editors • Manage scheduling (via mLabs) and track client approvals • Monitor interactions and suggest improvements based on reports (via Reportei) • Research trends and run creative tests on content • Attend team meetings and, occasionally, client meetings