Inovar Packaging Group

• Own and execute end-to-end email campaigns, including writing, building, launching, and optimizing • Manage multiple campaigns simultaneously, ensuring deadlines, quality, and performance standards are met • Execute targeted campaigns to support lead generation, upsell, and cross-sell initiatives • Analyze campaign performance (open rates, CTR, conversion, hit rate) and make real-time adjustments • Build and maintain segmented lists and targeted messaging based on customer data and buyer profiles • Partner closely with Sales to ensure strong lead handoff and follow-up alignment • Maintain and optimize email workflows and nurture campaigns within Salesforce Marketing Cloud Account Engagement (Pardot) • Ensure all campaigns are accurate, properly formatted, and aligned to brand and messaging standards • Identify opportunities within the existing customer base to increase engagement and wallet share • Continuously improve campaign execution through testing and iteration