Ingency

Role Description We’re looking for a senior-level strategist who can operate as a genuine peer within the team. Someone who brings strong ideas, commercial thinking, and clear opinions - not someone waiting to be handed a testing backlog. You should be comfortable owning strategy, challenging assumptions, and explaining your thinking directly to clients. If you naturally think about: - customer psychology - offer positioning - buying intent - messaging angles - funnel flow You’ll probably enjoy this role. What You’ll Do - Own Testing & Growth Strategy - Lead A/B testing and experimentation across client accounts - Prioritise ideas based on business impact, not just ease of implementation - Know when to make incremental improvements versus bigger strategic changes - Turn customer insights into meaningful growth opportunities - Build Funnels, Offers & Landing Pages - Develop landing pages and advertorial concepts from scratch - Create compelling hooks, offers, pricing structures, and value propositions - Contribute to messaging strategy across acquisition funnels - Think beyond page-level CRO and focus on full-funnel performance - Work Directly With Clients - Communicate with clients via Slack and regular strategy calls - Present ideas clearly and confidently - Explain the reasoning behind recommendations and tests - Build trust through strong communication and commercial thinking - Contribute to Agency Thinking - Bring fresh ideas and perspectives to the team - Help improve how we approach experimentation and growth strategy - Raise the standard of thinking across messaging, conversion, and performance Qualifications - 4+ years in CRO, growth, direct response, or performance marketing - Strong experience within DTC and/or e-commerce - Proven ability to improve conversion performance across cold traffic funnels - Deep understanding of customer psychology and buyer behaviour Requirements - Experience developing offers, not just testing existing ones - Strong instincts around messaging, positioning, and conversion drivers - Ability to identify leverage points across the customer journey - Comfortable making strategic recommendations independently - Strong written communication skills - Able to write clear briefs, updates, and client-facing messaging - Comfortable presenting and defending ideas with clients - High ownership and self-direction - Commercially minded and proactive - Comfortable in a fast-moving remote environment - Comfortable working approximately 7am–3pm Los Angeles time in order to overlap with both London and Los Angeles working hours Bonus Points - Experience writing advertorials, VSLs, or long-form sales copy - Direct response copywriting instincts - Experience in lean agencies or high-performance growth teams - Familiarity with paid acquisition strategy and media buying psychology Benefits - Full-time contract - Fully remote - High autonomy and real strategic influence - Small senior team working across multiple brands and verticals - Opportunity to shape both client strategy and the future direction of the agency