Influencer

• Oversee campaign execution for influencer marketing campaigns, navigating key clients and internal cross-functional teams (Impact Studio, Paid, Measurement, etc.) • Sit within a team of client service individuals who support each other on campaign execution • Take on client facing ownership and responsibilities alongside the Account Director and Group Account Director to help drive consistent client communication and success in post sale • Join, lead, and support on key client meetings • Support creators + client on-the-ground during brand trips with clients throughout the year which will require travel (ie London, Rome, San Diego, Seattle) • Managing & working collaboratively to support new business and upsell opportunities with the client • Support in achieving and exceeding monthly client and business KPI targets • Lead influencer contract negotiations and management • Support the Account Director in budget management, forecasting and tracking project cash flow, campaign spending, and cost of service. • Lead development of Post Campaign Analysis reports & present to the client in partnership with Insights & Measurement team • Continuously focus on best in class client service and output of work for our partner

• Responsible for revenue growth, sales, and closing new business - initially for the broader business, and later, with vertical specialism. • Lead new business opportunities from first conversation to signed deal - including RFP responses, proactive outreach, and strategic pitch development. • Drive proactive outbound strategy - mapping white space, identifying target sectors, and creating tailored approaches for key decision makers. • Conduct market and competitor research to uncover new categories, emerging trends, and whitespace opportunities for Influencer to lead in. • Build and maintain a strong personal network across brands, agencies, and platforms - attending industry events, client dinners, and entertainment opportunities to deepen relationships and position Influencer front of mind. • Balance strategic relationship-building with relentless pursuit of new business - moving fluidly between hunting and farming to create sustainable revenue growth. • Work collaboratively with Client Services, Creative Strategy, Production, and Measurement teams to deliver compelling, insight-led proposals that meet client goals. • Partner closely with Marketing to support thought leadership and outbound campaigns that drive new business. • Develop and maintain a clear understanding of the influencer and creator landscape - platforms, tools, and evolving media behaviours. • Represent the Growth function as a trusted voice across internal teams, helping to build commercial fluency across the business.

• Own the operational management of affiliate and social commerce platforms including Impact, CJ, Rakuten, TikTok Shop, YouTube Shopping, and Meta Commerce. • Lead merchant onboarding, product feed integrations, tracking setup, and backend configuration across all commerce environments. • Ensure accurate tracking, attribution, and commission implementation, proactively identifying and resolving discrepancies. • Execute commission structures, offer updates, and incentive changes in collaboration with Strategy. • Support seamless activation of newly sold commerce programs, translating commercial scope into clean, scalable platform execution. • Maintain strong working relationships with affiliate networks and platform representatives to troubleshoot issues and unlock efficiencies. • Partner cross-functionally with Strategy, Paid Media, Client Services, and Finance to protect margin, ensure reporting accuracy, and support enterprise delivery. • Contribute to the documentation and evolution of operational playbooks that scale Influencer’s Affiliate Engine.

• Recruit, onboard, and scale a high-quality affiliate creator community across multiple brand portfolios. • Manage and activate hundreds of creators at scale through structured community levers, not 1:1 dependency. • Design and implement scalable community infrastructure, including communication cadence, engagement channels, and incentive distribution. • Drive consistent creator output across affiliate networks, TikTok Shop, YouTube Shopping, Meta Commerce, and livestream formats. • Coach creators on affiliate and social commerce best practices to ensure content is conversion-focused and platform-native. • Increase active creator rates, posting frequency, and overall content volume across programs. • Monitor community health and engagement, proactively identifying and addressing performance gaps. • Support the execution of incentive mechanics, championships, and educational initiatives that drive measurable output. • Translate performance signals into actionable feedback that improves creator productivity and content effectiveness. • Partner closely with Affiliate Operations to ensure seamless tracking, linking, and commission alignment. • Collaborate with Strategy, Paid Media, and Client Services to align creator activation with broader performance objectives. • Contribute to the evolution of Influencer’s affiliate community playbooks and scalable activation frameworks.