HSTK (Haystack)

• Initiate respectful, thoughtful outreach to utility leaders, vendors, and adjacent industry professionals. • Conduct conversations focused on listening, learning, and understanding; not selling. • Build credibility through curiosity and industry-relevant questions. • Identify recurring pain points, priorities, and trends. • Capture the exact language prospects use to describe their challenges. • Document insights clearly in the internal knowledge hub / CRM. • Hand off warm relationships and context to AEs or leadership when appropriate. • Partner closely with the Knowledge Curator to organize and tag insights. • Provide feedback on messaging, positioning, and outreach effectiveness.