High Liner Foods

Role Description The Director, National Account Sales is directly responsible for developing strategy and leading execution of HLF’s Commercial National Account business for North America. This role is responsible for strategic planning and tactical customer targeting of commercial national accounts; creating and nurturing business relationships that enable large volume sales and strategically important anchor business for the enterprise. Consideration will be given for this role to be performed remotely within the US. - Align National Account strategy and execution to HLF’s strategic direction, priorities, and business objectives. - Identify growth opportunities and external market trends to inform resource allocation and focus. - Develop and deliver annual National Account sales plans across North America to achieve volume, revenue, and profit targets. - Manage assigned accounts by monitoring market and competitive dynamics; proactively mitigate risks and threats. - Drive profitable growth by leveraging full commercial levers to optimize pricing, mix, and returns. - Build and maintain executive-level relationships with large operator customers; lead regular business reviews and issue resolution. - Leverage HLF Data & Insights to create and execute multi-year customer and category (seafood) growth strategies. - Lead, develop, and enable a high-performing National Account team through strong communication, cross-functional collaboration, and access to tools/training. Qualifications - University degree in Business, Commerce, or a related field. - 10+ years of sales leadership experience in North American Foodservice; Foodservice CPG/food industry experience required. - Proven ability to develop and execute growth strategies, manage distribution channels, and build brands/value propositions. - Strong negotiation, conflict resolution, and people leadership skills; effective team builder and cross-functional partner. - Commercial and analytical acumen, including financial/accounting knowledge, problem-solving capability, and proficiency with Microsoft Office. - Demonstrated passion for putting customers and consumers at the heart of their work. - Strong ‘all hands on deck’ mentality, knowing that as a team we can strive and win as a team. Benefits - Competitive Salary - Health, dental & vision coverage - Pay for performance incentives - Employee & Family assistance programs - Wellness Programs - Retirement Planning - Supplemental Parental Leaves - Disability Support - Family friendly Flex policies & Summer hours - Volunteer hours - Learning and mentorship opportunities - Safety focused work environment

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Under the leadership of the Director of US Brand Marketing, Senior Manager of Brand Marketing (Core) is responsible for overall P&L management, marketing strategy development, plan execution and ongoing management of Sea Cuisine and C.Wirthy portfolios. This role will collaborate heavily with multiple cross-functional teams towards the creation of core innovation and marketing support plans designed to drive business growth and profitability. Additionally, this position will manage a Brand Manager. - Lead the development and growth of the Sea Cuisine and C.Wirthy brands, driving share within US Retail. - Actively manage and demonstrate accountability for the assigned product portfolio and financial performance including topline growth and margin management. - Partner with demand planning, finance, sales, and supply chain to develop the forecast, optimize monthly, and manage operational issues for the franchise. - Own development of strategic brand plans and share-out with broader sales team and senior leadership. - Lead core innovation development and execution for the brand, comprehensive of cross-functional team management, commercialization, go-to-market strategy, sell-in materials and associated support plan. - Own marketing budget and planning of marketing activation, including agency briefing, development, execution and analysis of advertising and promotional activities to build awareness, attract buyers and grow sales; drive yearly improvement in ROI. - Conduct competitive analysis and maintain an external focus, monitoring the activities and developments of competing organizations; make recommendations based on findings. - Regularly review and analyze sales results (IRI, customer, internal research and financials) to management of current portfolio, as well as future business opportunities for the brand. - Present key updates and findings to senior leadership, sales and other functions. - Be a brand evangelist within the organization, offering support to the sales team and other cross-functional partners toward growing the portfolio. Qualifications - 5+ years of progressive work experience in brand or product marketing - MBA preferred; Bachelor’s degree in related field required (business administration, marketing, advertising, psychology, communications, economics, statistics, etc.) - Demonstrated success in consumer-centric brand strategies, including product launches and execution of sales and marketing/advertising activation - Strong working knowledge of fundamental marketing constructs and frameworks that is evident through past accomplishments - Experience with pricing, sales, ecommerce, search, social, trade, insights, research and development, category management, media, and other related functions is preferred - Ability to work cross-functionally, build and maintain lasting relationships with corporate departments, key business partners, agencies, and customers - Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines - Demonstrated ability to mine insights from large amounts of data, multiple data sources - Excellent written and verbal communication skills - A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills - High attention to detail and quality standards - Proficiency in IRI, MS Excel and MS PowerPoint Requirements - Travel to High Liner Foods offices and plants within the US, and occasionally Canada will be required. - Travel to customers and company meetings may be required. Direct Reports - 1 direct report Benefits - Competitive Salary - Health, dental & vision coverage - Pay for performance incentives - Employee & Family assistance programs - Wellness Programs - Retirement Planning - Supplemental Parental Leaves - Disability Support - Family friendly Flex policies & Summer hours - Volunteer hours - Learning and mentorship opportunities - Safety focused work environment