Happy Cog

• Designing and implementing GA4 and GTM measurement setups for clients, including event architecture, custom dimensions and metrics, and server-side tagging. • Writing clean dataLayer specifications, QAing them against live containers, and working with developers to get them implemented correctly. • Diagnosing tracking issues end to end, from a broken tag to a misfiring trigger to a downstream reporting gap. • Building data pipelines and warehousing strategies (BigQuery or equivalent), including GA4 exports and joining behavioral data with other sources, and designing measurement architecture that scales across multiple clients and properties. • Building and maintaining dashboards in Looker Studio, Tableau, and/or Power BI that answer real business questions, and translating raw data into plain-English insight for stakeholders. • Strategizing and running Conversion Rate Optimization programs: developing hypotheses, designing A/B and multivariate tests, reading results with statistical rigor, and tying outcomes back to revenue or lead goals. • Analyzing web and behavioral data across GA4, Crazy Egg, Microsoft Clarity, and similar tools to find where users drop off and why, and turning those patterns into concrete recommendations for clients. • Supporting new business efforts by helping draft proposal language, contributing to pitches, and scoping analytics work for prospective clients.

• Owning the client relationship. You are the steady, clear, human point of contact. • Driving the work forward. You are not waiting on a status update to learn where things stand. • Carrying real accountability for budget, burn, and margin. • Leading cross-functional teams of designers and developers, working with AI assisted delivery, and adapting your plans, estimates, and timelines as that way of working evolves. • Keeping accounts healthy and growing. You notice where we could do more for a client and you raise it. • Setting the standard. As a senior member of the team, you help shape how we work and lift the people around you, mostly by example.

• Will work closely with leadership to identify new market opportunities, assist in creating sales materials and partnership communications with prospective and current clients. • Support the agency's new business campaigns and other active agency marketing and advertising efforts. • Support the new business team by preparing compelling proposals, graphics, and other sales enablement materials to help us win new clients. • Help create content and materials to support joint marketing efforts with our important technology partners. • Will be a main point of contact for the agency partnerships by handling communication, marketing collateral and events, in collaboration with agency leadership. • Design and produce a wide range of marketing materials, including social media graphics, case studies, one-pagers, and presentation decks using tools like Figma and/or Canva. • Write clear, persuasive, and on-brand copy for our website, landing pages, case studies, email marketing campaigns, and other digital assets. • Own and manage our content and communications calendar, ensuring a steady stream of high-quality content. • Lead the process of collecting information, assets, and written contributions from various team members, ensuring deadlines are met. • Manage our agency's social media presence across key channels (e.g., LinkedIn, Instagram, X), including content scheduling, posting, and community engagement.

• Join sales calls early, often before a proposal is written, and help shape how we frame the work. • Listen for what a prospective client is actually asking for, identify where their stated problem and their real problem diverge, and contribute to the strategic thinking that wins the engagement. • Lead discovery once the work is signed. Run workshops, interview stakeholders, interrogate content and analytics, and shape the strategic direction before a single pixel moves. • Carry that thinking through concept, design system development, and production. • Stay hands-on through developer handoff and launch. • Specialize in digital experiences where content is central to the design problem: publishing platforms, knowledge repositories, complex marketing sites, and product interfaces tied to editorial workflows. • Lead brand conversations when the scope calls for it. Brand literacy is expected, even if brand isn't your primary discipline. • Present your work to clients in a way that builds confidence. Our process is collaborative and transparent by design. Big reveals aren't part of how we work.

• Building new applications, websites, and features with a variety of tools, languages, and technologies. • Contributing to high-level architecture planning, consulting with our internal team on approach and level of effort. • Flexing your muscles on aspects of application development outside of app code. • Staying up-to-date on the latest development technologies and methodologies. • Communicating directly with clients and our project managers to understand their requirements and present your work.

• Building new applications, websites, and features with a variety of platforms including Craft CMS, Laravel, and more. • Contributing to high-level architecture planning, consulting with our internal team on approach and level of effort, directing more junior developers. • Flexing your muscles on aspects of application development outside of app code: database modeling, query optimization, setting up efficient logging and monitoring solutions, and other advanced requirements for highly functioning apps. • Working closely with our front-end and back-end development teams on website projects. • Writing and maintaining clear documentation of your work, so that others on the team can pick up where you left off or learn from your experience on a project. • Staying up-to-date on the latest development technologies and methodologies.