Hanna Andersson

• Engage with customers daily through phone, email, digital shopping chat, and SMS, providing helpful information about merchandise, events, promotions, policies, and services. • Cultivate customer relationships through personalized connections and serve as a trusted advisor on styling and brand expertise. • Acquire and build a customer base by forming relationships with new customers and retaining and deepening existing ones. • Recommend merchandise based on expert product knowledge and customer preferences. • Strategize your own business growth and take initiative to increase productivity through suggestive selling and strong customer relationships. • Achieve personal and business sales goals and key performance metrics. • Utilize selling tools and technology to sell effectively across all channels. • Collaborate with teammates to deliver the best customer experience. • Actively create a positive work environment through teamwork and collaboration. • Maintain positive working relationships throughout the company. • Plan timely and appropriate feedback/follow-up with the Manager as requested. • Actively embraces Hanna's spirit of "we're in this together." • Additional tasks and responsibilities assigned as necessary.

• Build, lead, coach, and retain a high-performing engineering organization of 1-4 scrum teams. • Foster a culture of accountability, collaboration, innovation, quality of craft, continuous learning, and operational excellence. • Establish clear expectations, monitor organizational health, and ensure the team has the skills, capacity, and engagement necessary to meet business objectives. • Work closely with other IT leaders to ensure platforms, integrations, and services meet enterprise standards for security, reliability, scalability, performance, and operational excellence. • Own delivery of the ecommerce engineering roadmap, ensuring predictable execution of strategic initiatives, releases, operational priorities, and production support. • Manage priorities, dependencies, risks, resourcing, and release readiness while improving delivery quality, transparency, and predictability. • Continuously improve engineering operating practices, including Agile delivery, SDLC, QA, DevOps, CI/CD, release management, incident response, and operational support. • Establish and monitor KPIs to assess team and stack performance and use data-driven insights to inform decisions. • Provide technical leadership across ecommerce applications, integrations, architecture, and platform modernization initiatives. • Establish engineering standards that promote scalability, maintainability, extendability, and performance. • Ensure the availability, scalability, security, and performance of customer-facing ecommerce platforms. • Partner with various teams to translate business strategy into technology execution. • Evaluate emerging technologies and identify opportunities to improve customer experience, engineering productivity, and business performance. • Lead strategic relationships with technology vendors, implementation partners, and managed service providers.

• Own end-to-end campaign production across Email and loyalty program communications, including building, testing, QAing, and deploying campaigns in Bloomreach (ESP).**• Build and maintain the integrated campaign marketing calendar in partnership with the Director, CRM and Loyalty, ensuring accuracy, completeness, and cross-channel alignment.**• Build and update email mocks in Figma to reflect campaign structure, promotional strategy, and segmentation.**• Lead the weekly Wall Walk meeting to ensure execution alignment and finalize email mocks for the team. Ensure campaign flow across any given week, timeframe and day is maximized for customer experience and supports commercial plan.**• Manage and assign Subject Lines and Preheaders handed off from Creative Services, ensuring strong messaging to drive open rates and calls to action, accuracy and avoiding duplication.**• Build email mocks for executive review for key promotional events.**• Code HTML emails as needed for customization, personalization, and layout execution.**• Manage creative asset collection and handoff, ensuring timely delivery and efficient file production.**• Implement email linking strategy in partnership with the Site team.**• Identify and recommend opportunities to streamline production processes and operations through automation and AI.