Hanna Andersson

• Own end-to-end campaign production across Email and loyalty program communications, including building, testing, QAing, and deploying campaigns in Bloomreach (ESP).**• Build and maintain the integrated campaign marketing calendar in partnership with the Director, CRM and Loyalty, ensuring accuracy, completeness, and cross-channel alignment.**• Build and update email mocks in Figma to reflect campaign structure, promotional strategy, and segmentation.**• Lead the weekly Wall Walk meeting to ensure execution alignment and finalize email mocks for the team. Ensure campaign flow across any given week, timeframe and day is maximized for customer experience and supports commercial plan.**• Manage and assign Subject Lines and Preheaders handed off from Creative Services, ensuring strong messaging to drive open rates and calls to action, accuracy and avoiding duplication.**• Build email mocks for executive review for key promotional events.**• Code HTML emails as needed for customization, personalization, and layout execution.**• Manage creative asset collection and handoff, ensuring timely delivery and efficient file production.**• Implement email linking strategy in partnership with the Site team.**• Identify and recommend opportunities to streamline production processes and operations through automation and AI.

• Drive sales and inventory strategies across assigned categories, while also personally managing merchandise planning for a smaller product category. • Own the open-to-buy process, ensuring optimal inventory levels to support sales, margin, and inventory turnover goals. • Reforecast in-season plans based on current performance, identifying risks and opportunities and recommending actions to improve results. • Lead a team of direct reports, providing regular feedback, coaching, and support to ensure their professional growth and performance. • Contribute to the evolution of planning tools and processes to drive efficiency and enhance decision-making. • Develop and manage top-down and bottom-up merchandise plans aligned with strategic business goals and financial targets. • Partner with merchants, sourcing, and design teams to build pre-season financial plans and detailed style-level forecasts. • Provide business insights through regular pre-, in-, and post-season analysis, identifying key drivers and implementing learnings for future planning cycles. • Evaluate performance at the product level to inform decisions on reorders, cancellations, or inventory shifts. • Collaborate with sourcing to deliver accurate seasonal and long-range forecasts that support production and delivery timelines.