Good People Recruitment

Title: Senior Influencer Marketing Manager - Wellness Location: Austin, Texas, United States Job Description: We are partnering with a fast-growing health and wellness brand that is entering an exciting new phase of growth. With new products being added, top talent joining the team, and strong momentum across the business, this is a great time to join a brand making a real impact in the wellness space. The company is hiring a Senior Influencer Marketing Manager to build and scale its influencer partnerships strategy from the ground up. This is a mid-level individual contributor role for someone who understands how to identify credible creators, build meaningful partnerships, and bring education-led products to life through trusted voices. This person will work closely with the social lead and broader marketing team to shape how the brand shows up through creators, experts, and wellness communities. The team is creative, collaborative, and fun, with plenty of room for this person to build, test, and make an impact. What You’ll Do - Build and execute the influencer and creator partnerships strategy - Identify and manage creators across health, wellness, beauty, VMS, and functional food/beverage - Develop partnerships with credible experts such as nutritionists, doctors, dietitians, and wellness professionals - Create education-led campaigns that build trust, awareness, and engagement - Manage outreach, negotiations, campaign execution, tracking, and reporting - Partner closely with social, brand, content, and partnerships teams What We’re Looking For - Influencer marketing experience within health, wellness, beauty, VMS, or functional food/beverage - Experience building creator programs for education-led consumer products - Strong understanding of credible, authority-based creators - In-house or agency experience with relevant consumer brands - Highly organized, proactive, creative, and relationship-driven - Excited to build something from the ground up Details - Title: Senior Influencer Marketing Manager - Location: Austin, TX — hybrid, 3 days per week in office - Reports to: SVP of Partnerships - Benefits: Includes benefits and matching 401(k) - Salary $130k - $140k

Director of Brand Marketing - Clean Haircare Walnut Creek, CA Director of Brand Marketing – Clean Beauty Brand 📍 Location: Hybrid Remote (Walnut Creek, CA – 3 Days/Week In-Office) Are you a purpose-driven marketing leader with a passion for clean beauty and brand storytelling? Join a fast-growing, mission-led beauty brand that’s redefining the industry with pure, sustainable, and high-performing products. About the Brand This award-winning clean beauty company creates professional-quality products powered by nature—and built on integrity, wellness, and care for both people and planet. With strong brand recognition, loyal customers, and continued growth across retail and DTC, they’re expanding their marketing team to bring their story to an even wider audience. The Role As Director of Brand Marketing, you’ll lead the strategy, development, and execution of integrated brand marketing initiatives. You’ll manage a team of marketers and creatives to drive brand awareness, strengthen storytelling, and deliver campaigns that inspire connection and loyalty across all touchpoints. What You’ll Do 🎯 Own Brand Strategy – Define and evolve the brand’s positioning, voice, and creative direction across channels 📈 Lead Campaign Development – Oversee 360° marketing campaigns for new product launches, seasonal moments, and partnerships 💬 Deepen Brand Storytelling – Craft compelling narratives that communicate the brand’s purpose, values, and impact 🤝 Collaborate Cross-Functionally – Partner with product, creative, sales, and digital teams to ensure alignment across initiatives 📊 Measure Impact – Analyze campaign performance and brand health metrics to optimize future strategies 👥 Lead & Mentor Teams – Manage and develop a growing marketing team, fostering collaboration and innovation What You’ll Bring ✔️ 8–10+ years in brand marketing, ideally within beauty, wellness, or lifestyle brands ✔️ Proven experience leading integrated marketing campaigns and product launches ✔️ Strong leadership and team management skills ✔️ Excellent communication, storytelling, and presentation abilities ✔️ Deep understanding of consumer trends and brand building in the clean beauty space ✔️ Passion for sustainability, wellness, and purpose-driven brands Why Join? 🌿 Join a pioneering clean beauty brand with integrity and purpose at its core 📈 High-impact leadership role with visibility across the organization 🏡 Hybrid flexibility with an inspiring team and beautiful Walnut Creek HQ ✨ Help shape the next chapter of one of the industry’s most beloved clean beauty brands

Role Description As Director of E-Commerce, you’ll own the digital storefront end-to-end—driving revenue growth, optimizing the customer journey, and elevating the online experience. You’ll partner closely with growth, creative, and operations teams to ensure the site performs at a high level while staying true to the brand’s identity. What You’ll Do - Own Ecommerce Performance – Drive revenue, conversion, AOV, and customer retention across the site - Optimize UX & CRO – Continuously improve site experience through testing, personalization, and data-driven insights - Merchandising Strategy – Oversee product launches, site merchandising, and assortment planning - Data & Analytics – Track performance metrics and translate insights into actionable improvements - Cross-Functional Collaboration – Partner with growth, creative, and operations teams to align campaigns, launches, and inventory - Platform & Tools Management – Oversee ecommerce platforms (Shopify or similar), integrations, and third-party tools Qualifications - 7–10+ years of ecommerce or digital commerce experience, ideally within DTC, beauty, or lifestyle brands - Proven success driving revenue growth and improving conversion rates - Strong understanding of CRO, merchandising, and customer journey optimization - Experience with Shopify or similar ecommerce platforms - Analytical mindset with the ability to make data-informed decisions - Strong cross-functional leadership and communication skills Benefits - High-impact role owning a core revenue channel - Fully remote flexibility with a fast-moving, creative team - Opportunity to scale ecommerce for a culturally relevant, high-growth brand - Work at the intersection of beauty, fashion, and digital innovation