Fluency

Role Description The VP of Engineering is a strategic executive leader responsible for the long-term technical vision, organizational health, and scalable architecture of the Fluency platform. This role moves beyond day-to-day tactical ownership to focus on building high-leverage organizational structures, cross-functional alignment at the executive level, and a platform foundation that supports massive customer growth without proportional increases in technical debt. This leader brings a proven track record of designing and executing large-scale system implementations within the high-volume advertising technology (Ad-Tech) or digital advertising ecosystem to fuel our next phase of scale. Key Executive Responsibilities - Executive Strategy & Influence: Partner with the CTO and C-Suite to define the long-term engineering roadmap and ensure continuous alignment with overarching company strategy and platform stability requirements. - Organizational Architecture: Continuously refine and oversee the engineering organizational structure (e.g., Squad model) to ensure directors and leads are empowered to operate independently, preventing the VP from becoming a tactical constraint. - Platform Resilience & Ad-Tech Scale: Maintain and evolve the strategic architectural direction of the Fluency platform—particularly blending our cellular/isolated database architecture with the high-concurrency, low-latency requirements characteristic of large-scale advertising systems. Ensure robust resilience under massive data volumes for hundreds of enterprise customers. - Experimentation Framework: Define and enforce engineering standards and clear operational boundaries between experimental product R&D (Labs) and stable core engineering to safeguard platform integrity. - Remote Leadership Excellence: Lead and foster a high-performance, geographically distributed remote engineering culture, ensuring seamless communication, accountability, and operational excellence across all time zones. - Talent Strategy: Develop and manage the long-term talent strategy, overseeing hiring, professional development pipelines, and succession planning to ensure staffing aligns with future technical and business needs. Qualifications - Strategic Visionary: A leader who can articulate the business impact of technical debt and infrastructure investments to non-technical stakeholders. - Systems Thinker: Proven ability to build "systems of people" that solve complex problems without needing direct executive intervention. - Ad-Tech Scale Expertise: Deep operational understanding of high-throughput distributed systems, heavy data pipeline mechanics, and ecosystem integrations unique to the advertising world. - Crisis Management Executive: Ability to remain calm and decisive during high-stakes incidents while simultaneously building the frameworks to prevent their recurrence. - Executive Presence: Comfortable navigating organizational resistance and building compelling business cases for modernization. Requirements - 10+ years of progressive experience in engineering leadership. - 5+ years of engineering leadership experience specifically within the advertising industry (Ad-Tech, Mar-Tech, or high-volume digital media platforms), successfully delivering large-scale system implementations. - Proven track record of scaling a SaaS platform through significant revenue and customer growth. - Experience managing multiple managers or directors in a squad-based or departmental structure. - Deep familiarity with AI-powered development tools and their impact on engineering productivity. Benefits - Medical, dental and vision coverage for employees and their families. - 401(k) plan with company match. - Four weeks of Combined Time Off (CTO), flexible schedule and twelve holidays. - Maternity and parental leave. - Employee wellness programs and mental health support. - Remote work flexibility and home office stipends.

Role Description The Mid Market Solutions Director is an individual contributor role focused on driving business growth through strategic client acquisition. This highly visible position requires close collaboration with both internal teams and prospective clients. The Director brings deep expertise in the Digital Marketing landscape, advertising strategies, and Fluency’s platform, with the ability to simplify complex digital marketing concepts for executive-level clients while also engaging with technical execution specialists. Responsible for expanding Fluency’s client base, the Director will proactively pursue new business through cold calling, managing inbound leads, and effectively closing new client accounts. External Role Duties - Identify and establish relationships with new prospective clients to drive business growth. - Effectively demonstrate the Fluency Platform to various stakeholders within a prospective client’s organization, including users, directors, managers, and executives. - Develop and present compelling business cases to showcase the value of Fluency’s implementation for prospective clients. - Maintain a proactive follow-up routine and outreach strategy to generate new business opportunities. - Close new business deals, ensuring successful conversion from prospect to client. - Travel to meet with prospective clients and attend industry events, up to 35%, though typically less. Internal Role Duties - Maintain an organized pipeline and regularly communicate updates to executives. - Act as the voice of the customer, providing insights and feedback to internal teams. - Contribute to the development of onboarding guides and best practices to ensure smooth client integration. - Support and drive efforts to ensure seamless onboarding for new clients, ensuring they have a positive experience from day one. - Contribute to internal training and education efforts related to the digital marketing landscape and strategies. - Collaborate with Advertising Engineers to ensure a smooth transition from the client sale to the implementation and launch phase. Qualifications - Strong drive for success and achieving business goals. - Expertise and thought leadership in Digital Advertising, including PPC, Facebook, and Display Advertising. - Proven track record of developing and closing enterprise-level business opportunities. - Exceptional public speaking and presentation skills. - Open to feedback, with a strong ability to adapt and grow. - Passion for collaborating with and supporting peers to drive team success. Company Description Fluency is headquartered in Burlington, Vermont. This is a full-time, remote position that requires legal authorization to work in the U.S. If you're local to the area, you're welcome to work from our office. At Fluency, we’re proud to be an equal opportunity employer. We’re committed to building a diverse, inclusive, and supportive workplace where everyone can thrive. We welcome applicants of all backgrounds and identities and do not tolerate discrimination or harassment of any kind. Employment decisions at Fluency are made based on business needs, job requirements, and individual qualifications—without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, veteran status, or any other status protected by federal, state, or local laws.

Role Description The Principal Software Engineer, DSP Integrations is a full-time remote role with an optional office in Burlington, VT. This is a senior individual contributor role focused on the architecture and execution of Fluency's integrations with major Demand-Side Platforms, with a near-term focus on accelerating Amazon DSP delivery and sustaining cross-DSP integration depth across TTD, Amazon DSP, and Basis. - Architect Fluency's integrations with major Demand-Side Platforms (currently TTD, Amazon DSP, and Basis; expanding over time). - Design and own partner API integrations (REST and GraphQL), including authentication, rate limits, retries, idempotency, reporting feeds, and webhook patterns. - Encode platform-specific operational semantics (campaign and ad group structure, targeting, budget behavior, bid strategies, attribution windows, learning-phase triggers) so that Fluency executes correctly on each DSP. - Implement cross-DSP capabilities including blueprint integration, reverse sync and forward mutate patterns, and object authority models. - Partner with DSPs at the engineering level, collaborating with partner-side technical contacts to unblock integration work. - Set technical direction and quality standards through architectural decisions, code, and design reviews, exercising influence rather than formal authority. - Triage and resolve partner-integration defects and client-launch issues affecting campaign execution and reporting accuracy. Qualifications - 8+ years of software development experience, with a heavy focus on backend architecture and integration design. - Direct experience integrating with major DSPs as a consumer of their APIs (TTD, Amazon DSP, Basis, MSFT DSP, Yahoo DSP, StackAdapt, or equivalents). Hands-on knowledge of more than one is strongly preferred. - Deep experience working with partner APIs at scale: REST and GraphQL, authentication patterns, rate limits, retries, idempotency, reporting ingestion, and webhook handling. - Practical understanding of DSP operational differences (budgeting, pacing, targeting, bid strategies, reporting), with a track record of encoding those differences correctly in integration logic. - Proven proficiency with Java and Spring Boot, including event-driven services (e.g., Kafka). - Knowledge of cloud infrastructure (AWS) and experience with distributed systems operating at high data volume. Requirements - Distributed systems at walled-garden API volume. - AI-augmented production pipelines. - AI-augmented software development. - Comfort with high-volume integration workloads. - Strong bias toward ownership and impact in an environment with aggressive deadlines and externally committed delivery dates. - Passion for iterative development and continuous learning. Benefits - Medical, dental and vision coverage for employees and their families. - 401(k) plan with company match. - Four weeks of Combined Time Off (CTO), flexible schedule and twelve holidays. - Maternity and parental leave. - Employee wellness programs and mental health support. - Remote work flexibility and home office stipends.

Role Description The Digital Advertising Strategist is an experienced digital advertiser with hands-on campaign management experience who will support Fluency’s Managed accounts while also supporting Advertising Engineers and Advertising Architects as they work with Fluency’s Managed & Unmanaged clients to achieve the clients goals. The Digital Strategist assists with many aspects of the client relationship such as making campaign optimizations and updates to Google and Facebook Ads’ campaigns, making PPC campaign strategy recommendations, handling incoming client requests, and troubleshooting technical issues. External Role Duties: - Respond directly to client requests and communication - Leverage Fluency platform to manage digital advertising campaigns, analyze performance, and execute optimizations on a host of channels including but not limited to Google Ads, GDN, Google Shopping, Facebook, Instagram, Microsoft, YouTube, Programmatic advertising - Proactively make recommendations to clients to improve strategy, performance, and business efficiencies - Have a firm understanding of client goals, objectives and key performance indicators (KPI) - Create reports to communicate strategic activities and performance improvements at scale Internal Role Duties: - Work with internal team members to ensure that Fluency’s Managed clients are properly supported - Work directly with Advertising Engineers & Advertising Architects to ensure strategy alignment and execution of client goals - Leverage Fluency to execute digital advertising campaigns at scale on multiple channels - Manage incoming tickets and tasks - Troubleshoot technical issues and validate system bugs - QA new releases and provide useful feedback to the Fluency products organization - Contribute to internal process documentation Qualifications - 1-2 Years of Digital Advertising Campaign Management (Google Ads, Facebook) - Experience building and managing moderately complex search campaigns - Strong communication, analytical and presentation skills - Demonstrated ability to manage and build strong client relationships Requirements - Legal authorization to work in the U.S. Benefits - Medical, dental and vision coverage for employees and their families - 401(k) plan with company match - Four weeks of Combined Time Off (CTO), flexible schedule and twelve holidays - Maternity and parental leave - Employee wellness programs and mental health support - Remote work flexibility and home office stipends