Expo Home Improvement

• Review all leads submitted by the Field Marketing team each Saturday and Sunday morning • Verify lead accuracy and completeness within Salesforce across MIC and Costco retail channels • Identify and flag duplicate, incomplete, or inaccurate lead entries for correction • Ensure all required lead fields are properly populated (name, address, phone, appointment details, product interest, etc.) • Cross-reference submitted leads against event sign-in sheets, demo logs, or supporting documentation as available • Compile a weekend lead quality summary report for the Field Marketing Director upon completion of each shift • Document and communicate all lead discrepancies, errors, or patterns observed to the FMM in a timely manner • Provide actionable feedback to support coaching and accountability for field team members • Navigate and audit lead records within Salesforce CRM with proficiency • Ensure Salesforce data hygiene standards are maintained across MIC and Costco lead sources • Flag systemic entry issues and assist in identifying training gaps related to lead submission quality