Drips

• Define and drive cross-functional go-to-market strategy across products and use cases, ensuring launches are well-orchestrated internally and deliver measurable adoption, engagement, and growth • Lead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablement • Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in customer value with an outside-in, market-first perspective. • Define and evolve product positioning, messaging architectures, and value propositions aligned to market needs, competitive dynamics, and business objectives • Translate product capabilities into compelling, differentiated narratives across personas, segments, and stages of the customer lifecycle • Act as a strategic partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning. • Develop enablement strategies and high-impact sales tools, training, and messaging frameworks • Ensure sales teams are consistently equipped to articulate value, differentiate effectively, and handle objections with confidence • Use field feedback and performance data to continuously refine enablement programs and improve sales productivity • Provide strategic input and leadership on insight initiatives which may include persona development, win/loss analysis and qualitative research. • Translate insights into actionable improvements across messaging, go-to-market strategy, and enablement • Develop scalable customer proof—case studies, stories, and value narratives—that reinforce differentiation and outcomes. Ensure value story is pushed through multiple channels including digital, social, events, etc. • Own competitive intelligence strategy, including ongoing monitoring, analysis, and battlecard development • Track key product marketing success metrics, using insights to inform prioritization and strategic decisions • Continuously assess go-to-market effectiveness and identify opportunities to increase impact and efficiency • Act as a unifying force across Product, Sales, Marketing, and Customer Success, driving alignment on priorities and execution • Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy

• Own Opportunities Through Proposal Delivery: Work with the sales team to support qualified opportunities from qualification through proposal delivery, driving discovery, scoping, and solution design across a book of active deals. • Structure Client Use Cases: Identify and structure client use cases based on business challenges, target populations, and desired outcomes, and determine what is new versus reusable functionality. • Build Client-Facing Deliverables: Produce PSGs/BRDs, business cases, flow charts and journey diagrams, and demos that define scope and align stakeholders. • Contribute to Pricing and Packaging: Build level-of-effort and other pricing inputs and support pricing approvals, including packaging decisions such as bundled, piloted, or performance-priced programs. • Define Integration Requirements: Define the data, trigger, and integration requirements (API or flat file) needed to make solutions executable. • Navigate Governance and Compliance: Work within use-case governance and compliance constraints (TCPA, HIPAA), determining when a use case is new, sellable, or requires product or legal validation. • Align to Measurable Outcomes: Tie solutions to measurable success metrics such as conversion rates, cost savings, and quality scores (e.g., STARS), and define measurement frameworks, including holdout and control-group approaches, in partnership with client insights and operations on test design and reporting. • Maintain Opportunity Data: Keep Salesforce accurate across the book of business, including use-case inventory attachment, solutions-consultant and account assignments, and PSG status. • Partner Cross-Functionally and Shape the Product: Work across sales, finance, revenue operations, product, operations, and legal to make solutions both compelling and feasible, and surface product gaps that inform future enhancements.

• The Client Success Manager (CSM) works with mid-to-large enterprise accounts across various industries. • Establish themselves as a trusted advisor to drive successful client experience and support renewal and growth. • Lead Drips clients to achieve success metrics laid out for each campaign and address various business challenges through use of Drips campaigns. • Responsible for leading day-to-day client communication across their portfolio and delivering insightful performance reporting and analysis. • Engage in some performance troubleshooting, while appropriately delegating deeper investigations. • Execute job responsibilities within the framework of Drips Core Values. • Become an expert at campaign strategy and best practices for Drips campaigns, guidance towards realistic goals and success measures. • Utilize internal tools such as Salesforce and Tableau for campaign performance trends. • Own delivery of recurring performance reporting for client campaigns. • Own day-to-day client-facing communication and build relationships across client organizations. • Review Client Health scoring on a weekly basis and lead adjustments or escalations where needed.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Senior Product Marketing Manager shapes how Drips products are brought to market and value is sold to customers. This role guides product marketing end-to-end, including: - Positioning and messaging - Sales enablement - Customer storytelling - Go-to-market execution Operating within a small, high-impact team, this role balances cross-functional leadership with hands-on execution. The Senior Product Marketing Manager is responsible for product and use-case go-to-market strategy and delivering the programs, materials, and insights that drive adoption, pipeline, and expansion. This role serves as a key partner to Product, Sales, Marketing, and Customer Success, and as a voice in cross-functional planning. Deep expertise in healthcare payer organizations, particularly Medicare and Medicaid health plans, is essential to ensure messaging, positioning, and go-to-market strategies resonate with the realities of the payer market. What Success Looks Like - Sales teams are confident, prepared, and aligned on product value and differentiation - Product messaging is clear, consistent, and compelling across all channels - Customer stories and proof are actively used in sales and marketing motions - Go-to-market launches are well-coordinated, timely, and effective - Product marketing is seen as a strategic partner across the organization Core Responsibilities - Go-to-Market Strategy & Execution: - Own cross-functional go-to-market planning across products and use cases, ensuring launches are well-orchestrated internally and drive adoption, engagement, and growth - Lead product launches and major releases from strategy through execution, including timelines, messaging, and enablement - Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in value with an outside-in lens. - Product Positioning & Messaging: - Define and maintain clear product positioning, messaging, and value propositions aligned to market needs, competitive dynamics, and business objectives - Translate product capabilities into compelling narratives for multiple personas and segments - Act as a partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning. - Sales Enablement: - Develop the value story and create sales enablement content, including pitch decks, one-pagers, battlecards, objection handling, and training materials - Own ongoing enablement programs to ensure teams are confident in product value and differentiation - Continuously incorporate feedback from the field to improve messaging, tools, and training effectiveness - Customer Insight & Storytelling: - Provide strategic input and leadership on customer research, persona development, and win/loss analysis - Translate customer insights into actionable go-to-market improvements, messaging refinements, and enablement updates - Develop and maintain customer stories, case studies, and proof points that demonstrate product value and outcomes - Market & Performance Intelligence: - Own competitive research and analysis, maintaining battlecards and differentiation frameworks - Use data and insights to influence prioritization, guide decisions, and continuously improve go-to-market impact - Cross-Functional Leadership: - Partner closely with stakeholders across Product, Sales, Marketing, and Customer Success to align priorities, unblock challenges, and scale high-impact programs - Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy

• Serve as the primary integration lead for client implementations, owning the integration workstream from discovery through go-live and post-launch support. • Translate client technical requirements into structured integration project plans with defined scope, milestones, dependencies, and success criteria. • Lead integration discovery sessions to gather system requirements, data mapping specifications, authentication details, and workflow logic. • Proactively manage scope, risks, and change requests throughout the integration lifecycle. • Develop detailed integration project plans outlining milestones, deliverables, technical configurations, testing phases, and launch criteria. • Create structured intake and prioritization processes, including defining submission criteria, review cadences, ownership models, and cross-functional alignment. • Document client integration requirements and dependencies across Azure Logic Apps, APIs, FTP/SFTP connections, billing systems, and third-party platforms. • Ensure every integration is fully documented from discovery through production deployment.

• Proactively monitor system health, alerts, and integrations in Azure (Logic Apps, related services) and other monitoring tools. • Diagnose and resolve software, configuration, and integration issues across Azure Logic Apps, FTP/SFTP connections, APIs, and related workflows. • Oversee Logic App and FTP integrations, ensuring reliable and accurate data flow between Drips and third-party systems. • Serve as the first point of contact for billing processor failures and other production-impacting incidents. • Work closely with Engineering, QA, Production, and Client-facing teams to identify, document, and resolve system defects or recurring failure patterns.