Drips

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Senior Product Marketing Manager shapes how Drips products are brought to market and value is sold to customers. This role guides product marketing end-to-end, including: - Positioning and messaging - Sales enablement - Customer storytelling - Go-to-market execution Operating within a small, high-impact team, this role balances cross-functional leadership with hands-on execution. The Senior Product Marketing Manager is responsible for product and use-case go-to-market strategy and delivering the programs, materials, and insights that drive adoption, pipeline, and expansion. This role serves as a key partner to Product, Sales, Marketing, and Customer Success, and as a voice in cross-functional planning. Deep expertise in healthcare payer organizations, particularly Medicare and Medicaid health plans, is essential to ensure messaging, positioning, and go-to-market strategies resonate with the realities of the payer market. What Success Looks Like - Sales teams are confident, prepared, and aligned on product value and differentiation - Product messaging is clear, consistent, and compelling across all channels - Customer stories and proof are actively used in sales and marketing motions - Go-to-market launches are well-coordinated, timely, and effective - Product marketing is seen as a strategic partner across the organization Core Responsibilities - Go-to-Market Strategy & Execution: - Own cross-functional go-to-market planning across products and use cases, ensuring launches are well-orchestrated internally and drive adoption, engagement, and growth - Lead product launches and major releases from strategy through execution, including timelines, messaging, and enablement - Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in value with an outside-in lens. - Product Positioning & Messaging: - Define and maintain clear product positioning, messaging, and value propositions aligned to market needs, competitive dynamics, and business objectives - Translate product capabilities into compelling narratives for multiple personas and segments - Act as a partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning. - Sales Enablement: - Develop the value story and create sales enablement content, including pitch decks, one-pagers, battlecards, objection handling, and training materials - Own ongoing enablement programs to ensure teams are confident in product value and differentiation - Continuously incorporate feedback from the field to improve messaging, tools, and training effectiveness - Customer Insight & Storytelling: - Provide strategic input and leadership on customer research, persona development, and win/loss analysis - Translate customer insights into actionable go-to-market improvements, messaging refinements, and enablement updates - Develop and maintain customer stories, case studies, and proof points that demonstrate product value and outcomes - Market & Performance Intelligence: - Own competitive research and analysis, maintaining battlecards and differentiation frameworks - Use data and insights to influence prioritization, guide decisions, and continuously improve go-to-market impact - Cross-Functional Leadership: - Partner closely with stakeholders across Product, Sales, Marketing, and Customer Success to align priorities, unblock challenges, and scale high-impact programs - Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy

• Serve as the primary integration lead for client implementations, owning the integration workstream from discovery through go-live and post-launch support. • Translate client technical requirements into structured integration project plans with defined scope, milestones, dependencies, and success criteria. • Lead integration discovery sessions to gather system requirements, data mapping specifications, authentication details, and workflow logic. • Proactively manage scope, risks, and change requests throughout the integration lifecycle. • Develop detailed integration project plans outlining milestones, deliverables, technical configurations, testing phases, and launch criteria. • Create structured intake and prioritization processes, including defining submission criteria, review cadences, ownership models, and cross-functional alignment. • Document client integration requirements and dependencies across Azure Logic Apps, APIs, FTP/SFTP connections, billing systems, and third-party platforms. • Ensure every integration is fully documented from discovery through production deployment.

• Proactively monitor system health, alerts, and integrations in Azure (Logic Apps, related services) and other monitoring tools. • Diagnose and resolve software, configuration, and integration issues across Azure Logic Apps, FTP/SFTP connections, APIs, and related workflows. • Oversee Logic App and FTP integrations, ensuring reliable and accurate data flow between Drips and third-party systems. • Serve as the first point of contact for billing processor failures and other production-impacting incidents. • Work closely with Engineering, QA, Production, and Client-facing teams to identify, document, and resolve system defects or recurring failure patterns.