de la cruz

• Implementing design adaptations and translations of existing creative assets across multiple formats and media. • Focusing on resizing, reformatting, and localizing key visuals and layouts for print, digital, and social media platforms. • Collaborating closely with the creative, production, and project management teams to deliver high-quality assets. • Ensuring alignment with brand guidelines and campaign objectives.

• Build and maintain campaign microsites, landing pages, and lead-generation tools for client accounts. • Develop and integrate marketing technology platforms — analytics, CRM connectors, ad platform APIs. • Engineer performant, accessible, and on-brand digital experiences to agency quality standards. • Support the Creative and Brand Manager teams with technical implementation of campaign concepts. • Build and maintain the agency's internal data layer, consolidating sources including Meta Ads, Google Analytics, project management tools, and internal systems. • Engineer prototypes into production-grade, well-documented systems with durability and scalability in mind. • Develop AI-powered interfaces and agentic workflows that allow non-technical users to interact with complex data naturally. • Help define and uphold architecture standards, security practices, and performance benchmarks agency-wide. • Collaborate with the Internal Technology Lead and external development partners on system design, code reviews, and delivery planning. • Integrate third-party APIs and cloud services into both client-facing and internal applications. • Maintain thorough technical documentation for all systems developed, ensuring continuity and knowledge transfer. • Identify technical risks, propose solutions, and communicate tradeoffs clearly to non-technical stakeholders. • Contribute to the agency's evolving technology strategy, particularly as it relates to AI, automation, and data infrastructure. • Design, develop, test, deploy, and maintain full-stack web applications across client and internal product lines. • Build, manage, and optimize data pipelines that ingest, transform, and surface data from multiple sources across the agency and its clients. • Develop and integrate LLM-based features and agentic workflows into internal tools, including multi-step reasoning pipelines, tool use, and guardrail implementation. • Operate independently on complex technical problems, making well-reasoned decisions from incomplete information when required. • Participate in architecture and design discussions, contributing to decisions that balance technical quality with business timelines. • Manage cloud infrastructure deployments on GCP and Vercel, ensuring reliability, security, and cost efficiency. • Conduct code reviews and contribute to a culture of engineering quality, documentation, and continuous improvement.