Decision Associates

• Achieve revenue targets by growing existing accounts, developing new customers, and converting competitive opportunities. • Manage the full sales pipeline, ensuring timely follow-up on leads, quotations, submittals, and conversions to purchase orders. • Maintain expert-level knowledge of Berner’s product portfolio and competitive differentiators. • Recruit, develop, and manage third-party manufacturer representatives and dealer/distributor networks. • Strengthen channel performance through regular business reviews, training, and improvement plans. • Collaborate closely with Inside Sales, Marketing, and cross-functional teams to ensure a seamless customer experience. • Drive product specifications by influencing architects, engineers, consultants, contractors, and installers. • Maintain strong awareness of HVAC, Dock & Door, and Food Service market trends, construction pipelines, competitors, and regional dynamics. • Build strategic relationships to anticipate and capitalize on emerging opportunities. • Leverage CRM and ERP systems to deliver accurate forecasting, KPI reporting, and actionable insights to leadership.