Curbio

• Build, execute, and optimize a repeatable lead-generation engine across paid, owned, and earned channels (search, social, email/lifecycle, content, webinars/events, partner programs). • Own messaging and copywriting for ads, landing pages, emails, one-pagers, case studies, and sales enablement; maintaining a consistent brand voice. • Create or direct design for ads, landing pages, and collateral with high standards. • Stand up and manage full-funnel programs. • Partner closely with Sales on MQL/SQL definitions, speed-to-lead, routing, and enablement. • Own marketing operations and analytics: UTMs, dashboards, attribution; report on MQLs, SQLs, pipeline $, CPL, CVR, ROAS, CAC/LTV; turn insights into action. • Run a weekly test-and-learn roadmap: define hypotheses, launch experiments, analyze results, and scale or sunset quickly. • Source and manage external creatives/contractors when needed; maintain a reliable bench of designers to scale production quickly.