Channellock, Inc.

• Build, nurture, and sustain strong relationships with designated ecommerce partners, including Amazon, Walmart, and direct-to-consumer sites. • Serve as the primary point of contact for marketplace participants, vendors, and internal teams to ensure smooth operations and strategic alignment. • Oversee daily marketplace activities, including product listing updates, keyword optimization, content health, and catalog maintenance. • Responsible for self service maintenance of Channellock presence on ecommerce sites, particularly Amazon. • Manage new product launches, variations, and seasonal promotional activities to maximize visibility and sales. • Ensure inventory availability, demand forecasting, and logistics coordination aligned with sales goals. • Monitor industry trends, marketplace fluctuations, and competitive landscape shifts; develop actionable forecasts and strategic responses. • Lead initiatives to optimize listings, improve SEO, and enhance visibility through keyword and content strategies. • Plan, execute, and analyze promotional campaigns, including advertising budgets, media strategies, and ROI maximization for Amazon, Walmart, and other platform advertising. • Collaborate with creative teams to develop compelling content assets for advertising and product pages. • Identify new opportunities for account expansion, international marketplace entry, and product diversification. • Drive sales growth through effective promotional planning, vendor negotiations, and category expansion strategies. • Leverage marketplace analytics tools (Amazon Retail Analytics, reporting dashboards) to monitor performance, identify improvement areas, and inform decision-making. • Prepare regular reports on sales, inventory, campaign effectiveness, and market insights for internal stakeholders and clients. • Coordinate with marketing, supply chain, creative, and analytics teams to ensure alignment on content, campaigns, and operational execution. • Lead or support cross-departmental projects related to innovation, technology integration, and process improvements.