Candid Health

Title: Lifecycle Marketing Manager Location: San Francisco (CA), Denver (CO), New York (NY) Department: Marketing Job Description: About the role We are seeking a strategic, data-driven Lifecycle Marketer to architect and execute the end-to-end journey for our enterprise healthcare provider customers. You will be the primary driver of customer value realization, tasked with increasing product adoption, defending retention, and identifying signals for account expansion. Lifecycle Marketing sits at the intersection of Growth, Product, and Customer Delivery, transforming raw customer data into sophisticated engagement programs. You will be responsible for turning "moments of risk" into "milestones of loyalty" by ensuring our customers—from RCM billing teams to C-suite executives—constantly see the ROI of the Candid platform. Responsibilities - Journey Architecture & Optimization: Map and refine the multi-persona customer journey. You will identify friction points in the provider experience and deploy high-impact interventions (content, digital touchpoints, or human-led plays) to ensure seamless transitions from implementation to long-term advocacy. - Expansion & Net Revenue Retention (NRR) Strategy: Partner with Growth and Delivery teams to identify "expansion-ready" accounts. You will develop marketing playbooks that surface white-space opportunities and drive incremental value beyond initial collections. - Multi-Channel Campaign Ownership: Design and launch end-to-end engagement campaigns. You will own the creative brief, vendor management, and asset production (Email, ABM, Personalized Gifting, and Executive Experiences) with a relentless focus on conversion and stickiness. - The "Voice of the Provider": Act as a strategic feedback loop for the organization. You will own customer sentiment mechanisms (e.g., NPS, KLAS) and translate that data into actionable insights for the Product and Leadership teams. - Executive Storytelling: Engage with Delivery team as they develop compelling, data-backed narratives for Quarterly Business Reviews (QBRs), and work to transform these results into data points that can be used by Sales. - Product Adoption & Change Management: Partner with Product Marketing and Ops to launch new features. You will develop the education and communication strategies required to drive deep platform stickiness across complex healthcare workflows. - Advocacy & Content Pipeline: Proactively identify and cultivate customer champions. You will turn successful implementations into a library of high-value assets, including case studies, webinars, and speaking engagements that amplify Candid’s market leadership. - Data & Measurement: Define and track the North Star metrics for the lifecycle function, including Time-to-Value (TTV), Adoption Rate, and Churn Propensity. Requirements - 3-5 years in lifecycle and/or customer marketing within a high growth SaaS or AI Start up - Ability to navigate complex, multi-stakeholder buying committees. - Experience working with CRM and Marketing Automation tools (e.g., Salesforce, HubSpot) and the ability to leverage BI tools (Tableau, Looker) to segment audiences and measure impact. - You excel in high-growth environments where you must balance high-level strategy with the hands-on execution of new programs. - Exceptional writing and presentation skills, with the ability to influence both technical product leads and executive-level customers. Location We are looking for employees to join our in-person culture in our New York City, San Francisco, or Denver Offices. Our weekly schedule is 4 days in-office and 1 day working remotely. Pay Transparency The estimated starting annual base salary range for this position is $117,000 - $189,000 USD. The listed range is a guideline from Pave data, and the actual base salary may be modified based on factors including job-related skills, experience/qualifications, interview performance, market data, etc. Total compensation for this position may also include equity, sales incentives (for sales roles), and employee benefits. Given Candid Health’s funding and size, we heavily value the potential upside from equity in our compensation package. Further note that Candid Health has minimal hierarchy and titles, but has broad ranges of experience represented within roles.

• Work directly with Sales team to pitch and close enterprise prospects • Craft and deliver engaging demonstrations • Conduct detailed value analyses for potential prospects • Partner with Product, Delivery, and RCM teams for implementation plans • Educate Sales team on value proposition and capabilities

• Drive new logo sales with traditional healthcare providers, managing several hundred accounts. • Qualify and close complex, multi-stakeholder strategic deals including high 6 and 7-figure opportunities. • Navigate complex healthcare provider organizations, building relationships with C-level executives. • Lead coordinated deal strategy in partnership with Solutions Consultants. • Operate as a core member of a cross-functional growth engine.

• Lead day-to-day sales operations including quota management, commissions, forecasting, and quarterly/annual planning • Build annual operating plans, prepare board and executive-level reporting, and drive change management across GTM functions • Partner with Finance on invoicing, compensation, and revenue recognition • Collaborate with Legal on NDAs, contracts, and deal enablement • Support Marketing and Product teams with pricing and product feature alignment • Define and optimize the GTM tech stack (CRM, forecasting, reporting tools) • Hire, coach, and develop a high-performing Sales Operations team • Provide proactive reporting and insights to the executive team to guide strategic decisions.

What You’ll Be Doing - You’ll contact payers for medical claims status, followup denials, or partial payments - You’ll obtain payer requirements for timely adjudication of claims - You’ll file claims with appropriate documentation attached - You’ll pursue, maintain, and communicate medical coverage/guideline changes/updates to our internal team and/or customers - You’ll process all incoming and outgoing correspondence as assigned - You’ll verify, adjust, and update Accounts Receivable (A/R) according to correspondence received from insurance company - You’ll help facilitate communication on error and denial trends - You’ll initiate the review/appeals process on disputed claims - You’ll maintain partnerships with Candid’s Strategy & Operations team regarding customer accounts and claim trends - You’ll maintain HIPAA guidelines Who You Are - You have at least 2 years of experience in revenue cycle management (for medical billing or within healthcare/healthtech) - You have knowledge of CPT and ICD-10 - You have an investigative mindset and you are comfortable running down problems and suggesting actions based on data - You are a self starter - You take pride in your craft and enjoy maintaining a high quality bar, but also believe that “done is better than perfect” and have good intuition around which corners are okay to cut and which aren’t - You have excellent oral and written communication skills - You have effective multitasking skills - You have a positive and cooperative attitude in working and communicating with individuals at all levels of the organization Pay Transparency The estimated starting annual salary range for this position is $20-$27 USD per hour. The listed range is a guideline from Pave data, and the actual base salary may be modified based on factors including job-related skills, experience/qualifications, interview performance, market data, etc.

• Manage a team of billers handling client claims • Prioritize work, monitor team productivity & quality • Claims analysis to achieve excellent customer outcomes and KPIs • Lead and support the billing team

What You’ll Be Doing - You’ll prepare and submit applications to configure Electronic Data Interchange (EDI) claims and Electronic Remittance Advice (ERA) through clearinghouse and other payer portals - You’ll prepare and submit applications to configure Electronic Funds Transfer (EFT) with payers - You’ll initiate investigation with payers regarding provider enrollment denials and errors - You’ll review correspondence received from payers and action appropriately for resolution - You’ll work as a liaison between the RCM department and Strategy & Operations team to discuss, investigate, and resolve enrollment tasks - You’ll interact with our customers through excellent written and verbal communication - You’ll maintain up-to-date and accurate enrollment records within the Candid Health product - You’ll meet and maintain KPIs/metrics for production and quality - You’ll maintain working knowledge of workflow, systems, and tools used in the department - You’ll maintain HIPAA guidelines Who You Are - You have at least 2 year of experience in revenue cycle management (for medical billing or within healthcare/healthtech) - You may have experience with submitting and troubleshooting EDI enrollments - You have an investigative mindset and you are comfortable running down problems and suggesting actions based on data - You are a self starter - You take pride in your craft and enjoy maintaining a high quality bar, but also believe that “done is better than perfect” and have good intuition around which corners are okay to cut and which aren’t. - You have excellent oral and written communication skills - You have effective multitasking skills - You have a positive and cooperative attitude in working and communicating with individuals at all levels of the organization Pay Transparency The estimated starting annual salary range for this position is $22-$27 USD per hour. The listed range is a guideline from Pave data, and the actual base salary may be modified based on factors including job-related skills, experience/qualifications, interview performance, market data, etc.

• Oversee revenue cycle operations across Candid Health's portfolio of clients • Manage high-performing onshore and offshore teams • Drive RCM KPIs and outcomes • Build & scale the department by creating and refining playbooks • Monitor key metrics to adjust resourcing and priorities • Act as the primary contact for complex customer issues • Partner with Customer Support and Customer Strategy & Operations teams