BlackDoctor, Inc.

Role Description BlackDoctor is seeking a Senior Web Developer to lead the development, optimization, and ongoing performance of our digital platform. This role requires a strong technical leader who can balance user experience, scalability, and monetization within a high-traffic digital media environment. Location: US (Remote) Salary: $100,000 Experience: 5+ years Key Responsibilities - Architect, develop, and maintain the WordPress platform, including custom themes, plugins, and integrations - Oversee video player integrations, such as the Brightcove player or similar video players - Manage and optimize the ad technology stack, including Google Ad Manager, ensuring fast ad load speeds, consistent ad delivery, and performance - Drive improvements of site performance, including Core Web Vitals, page load times, and mobile responsiveness (mobile and tablet) - Establish and enforce best practices for website hygiene, security, and system reliability - Troubleshoot and resolve complex front-end and back-end issues - Collaborate cross-functionally with teams including editorial, marketing, product, and revenue - Mentor and manage junior developers and define development processes and standards Qualifications - 5+ years of experience in web development, with strong expertise in WordPress - Proven experience working with Google Ad Manager, implementing digital display advertisement placements with various functionality (e.g. sticky adhesion, parallax, etc.) across desktop, mobile, and tablet and working with various ad technologies - Experience with managing and implementing video platforms such as Brightcove or equivalent, within WordPress - Proficiency in HTML, CSS, JavaScript, and modern development practices - Strong understanding of performance optimization, caching strategies, and CDN usage - Experience managing high-traffic, content-driven websites - Knowledge of technical SEO and website hygiene best practices - Strong problem-solving skills and attention to detail Preferred Qualifications - Experience with programmatic advertising, header bidding, or yield optimization - Familiarity with analytics platforms (e.g. Google Analytics) and data-driven optimization - Experience with version control systems such as Git and CI/CD workflows Benefits - Opportunity to work on a high-impact platform reaching millions of users - Collaborative, mission-driven environment - Ability to influence both technical strategy and business outcomes - Opportunities for professional growth and leadership

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking a data-driven and strategic Performance Marketing Specialist to lead our audience growth and monetization efforts. This role is responsible for developing and executing high-impact strategies across social, SEM, and native platforms to ensure the fulfillment of client guarantees while expanding our digital reach. The ideal candidate blends technical proficiency in campaign management with an analytical mindset to drive business growth and optimize site performance. - Develop and execute audience acquisition strategies that grow our reach and ensure the fulfillment of client guarantees across social, SEM, and native channels. - Identify and manage 3rd party relationships and evaluate potential new traffic partners to diversify acquisition sources. - Generate and oversee creative assets within key platforms (Meta, Google, etc.) to drive high-quality audiences to our digital properties. - Oversee daily PPC bid management and implement real-time campaign optimizations across all advertising channels. - Employ rigorous testing strategies for channel expansion, audience engagement, and improved conversion efficiency. - Analyze 1st and 3rd party data in collaboration with the client engagement team to optimize site and campaign performance. - Improve existing campaign reporting frameworks and provide deep-dive analysis into channel health. - Create long-term strategic recommendations based on data insights to drive sustainable business growth. Qualifications - 3-4 years of hands-on experience in paid media (Paid Search, Paid Social, and Sponsored Content). - Experience with GTM, GA4 (or similar analytic tools), Pixels, and UTMs. - Proficiency in using Microsoft Excel to compile reports and perform in-depth data analysis. - A solid understanding of digital media trends, programmatic landscapes, and performance marketing strategies; health/pharma experience would be a big plus. - Superior problem-solving abilities paired with excellent organizational and project management skills. Requirements - Onboarding & Immersion: Deep dive into BD’s mission and the specific health interests of our 30 million annual users. - Technical Audit: Review current Meta and Google ad accounts, GTM setups, and GA4 tracking to understand the existing conversion funnel. - Stakeholder Introduction: Establish a reporting cadence with the Director of Performance Marketing and meet with the client engagement team to understand upcoming client guarantees. - Tool Fluency: Gain full access to 1st and 3rd party data tools and begin monitoring daily PPC bid management. - Campaign Optimization: Take full ownership of daily bid management and creative rotations to improve ROAS and CPA metrics. - Testing Framework: Launch the first phase of A/B testing for creative assets and audience segments to identify efficiency gains. - Partner Management: Begin vetting potential new traffic partners and managing existing 3rd party relationships to ensure lead quality. - Reporting Enhancements: Propose and implement at least two improvements to the current reporting structure to provide better visibility to the Director and engagement teams. - Strategic Growth: Present a long-term recommendation for channel expansion (e.g., new native platforms or untapped social channels). - Monetization Mastery: Ensure all client guarantees are pacing ahead of schedule through optimized monetization and audience flow strategies. - Cross-Functional Impact: Collaborate on high-level site optimizations based on 1st party data insights to improve user retention. - Efficiency Benchmarking: Establish new performance benchmarks for the department, demonstrating a clear trend of improved efficiency since onboarding. Benefits - Fully Remote (US-Based ONLY - Must be based in the United States) - Salary $75-$85K