Bivar

• Identify and evaluate emerging verticals and adjacent markets for scalable growth and strategic investment • Conduct market analysis, competitive benchmarking, and feasibility assessments to support investment decisions • Establish strategic partnerships and alliances to accelerate entry into new industries • Define commercialization roadmaps, pricing strategies, and value propositions for new and enhanced products to maximize adoption and profitability • Drive quote-to-order conversion by identifying and executing strategies that increase new business success rates and establish sustainable, recurring revenue streams • Collaborate cross-functionally with Product, Marketing, and R&D teams to align commercialization efforts with customer needs and market trends • Lead commercial strategy to drive revenue growth across core and emerging markets • Develop the commercial framework and future organizational structure required to support consultative, solution-based selling; recruit and lead a high-performing team as market traction is achieved • Establish performance metrics and sales targets aligned with business objectives • Monitor industry trends, customer behaviors, and competitive movements to inform strategic direction • Champion innovation, collaboration, and continuous improvement across all commercial functions