BISSELL Homecare

Overview We are seeking a visionary Global Head of Demand Generation to architect and lead our paid, owned, and earned media strategies across all channels, markets, and customer journeys. This senior leader will set the bar for modern, data-driven demand generation, shaping how our brand connects with consumers, fuels growth in every region, and delivers measurable business impact. Sitting within the Integrated Marketing organization, you’ll be the connective tissue across Sales, Product Marketing, Integrated Marketing, and Customer Experience, with support from our GTM Analytics organization —ensuring every demand generation initiative not only drives short-term performance, but also builds enduring brand equity. You will inspire and align a global network of media professionals and agency partners, setting a standard for excellence in both strategy and execution. This is a rare opportunity for a seasoned, globally minded marketing leader to define how a category-leading brand shows up across brand media, retail media, performance marketing, PR, social, influencers, and all future-forward demand channels. Responsibilities Strategic Leadership - Define and own the global demand generation vision and roadmap, aligning with corporate growth strategies and regional GTM priorities. - Partner with the Head of Comms Strategy & Planning to translate business objectives into integrated media strategies that balance brand building and performance delivery. - Serve as the senior authority on paid, owned, and earned media, ensuring best-in-class execution across all channels. - Partner with Regional/Country and Product GMs to adapt strategies to local dynamics while maintaining global consistency. Executional Excellence - Lead and inspire a global community of regional media professionals, ensuring they are 100% focused on driving local growth. - Oversee all major global agency partnerships, ensuring accountability, innovation, and operational efficiency. - Direct investments across brand media, retail media, PR, social, influencer, and emerging channels, ensuring measurable ROI. - Establish standards, playbooks, and benchmarks to elevate performance across regions. Cross-Functional Impact - Work in close partnership with Sales, Product Marketing, the broader Integrated Marketing, and Customer Experience organizations to ensure media strategies align with customer insights and commercial priorities. - Collaborate with Analytics & Insights teams to set a data-driven foundation for investment decisions, campaign optimization, and business impact measurement. - Anticipate and act on consumer, technology, and industry trends, ensuring the brand remains ahead of the curve. Leadership & Influence - Inspire, mentor, and elevate regional teams, fostering a culture of bold creativity, accountability, and continuous improvement. - Act as a global thought leader—both internally and externally—on demand generation, media innovation, and consumer engagement. - Champion integration across brand, retail, performance, and reputation marketing, ensuring cohesive storytelling and maximum commercial impact. Qualifications What Success Looks Like - Global Consistency, Local Impact: Media strategies that are globally coherent yet locally resonant. - Business Growth: Demand generation directly tied to material growth outcomes in every region. - Excellence in Media: A recognized global standard for how we invest, measure, and innovate in paid, owned, and earned media. - High-Performing Teams: Regional media leaders empowered and inspired to deliver their best work. The Ideal Candidate - 15+ years of progressive leadership experience in media, demand generation, or growth marketing, with global remit. - Track record of delivering measurable business impact through integrated, cross-channel media strategies. - Experience managing large budgets, global agency ecosystems, and high-performing teams. - Deep understanding of retail media, performance marketing, brand building, PR, and influencer ecosystems. - Adept at balancing art and science—creatively building brand equity while ruthlessly optimizing performance. - Strong executive presence, with the ability to influence across C-suite, global GMs, and cross-functional leaders. - Passion for staying ahead of consumer, technology, and cultural trends—with the courage to innovate. WHAT'S NEXT, APPLY NOW! BISSELL is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law

Overview Candidates must be based in Las Vegas, NV, Phoenix, AZ, or other major cities in the region. The Regional Sales Manager will support the BISSELL Commercial business in the Western US by executing sales plans in partnership with commercial distributors and large-scale end users. This role has direct account management responsibility for assigned customers and works closely with Vertical Teams to develop and execute end-user programs. The position also includes a strong business development focus, identifying and pursuing new end-user opportunities, expanding relationships within existing accounts, and driving incremental growth. Additional responsibilities include implementing customer-specific marketing initiatives and supporting the development and growth of eCommerce and direct-to-end-user sales channels. Responsibilities Revenue Ownership & Growth Strategy - Own regional revenue and profitability targets, developing strategies to achieve growth objectives while protecting margin. - Develop and execute regional growth strategies to expand market share across Janitorial, Hospitality, MRO, and Healthcare verticals. - Provide strategic direction to distributor and manufacturer representative partners to align resources and accelerate regional growth. Business Development & New Account Acquisition - Prospect, qualify, and develop new end‑user accounts, converting opportunities into pilots, programs, and long‑term customer relationships. - Effectively leverage manufacturer representative partners to accelerate revenue growth and new business development with prioritized distribution partners. - Generate leads and identify new opportunities through distributor events, trade shows, and regional meetings. - Lead impactful in‑person product demonstrations and support pilots to accelerate end‑user adoption of BISSELL Commercial solutions. Distributor & Relationship Leadership - Build strong relationships with distributor sales teams and National Account Managers (NAMs) to create and maintain an active, qualified pipeline. - Negotiate favorable commercial terms with distributors that position the company for sustainable growth and long‑term partnership. - Deliver actionable insights and recommendations that help distributor partners improve category performance and end‑user adoption. - Communicate clear value propositions and growth opportunities to all levels of distributor organizations. CRM, Pipeline & Forecast Management - Maintain accurate and timely CRM data, ensuring opportunities, pipelines, and account activity are properly documented. - Build, manage, and maintain an active new‑business pipeline that aligns with growth objectives. - Deliver accurate forecasts and proactively align demand planning and inventory with distribution partners. Cross‑Functional Collaboration - Collaborate cross‑functionally with marketing, product management, supply chain, and finance to support regional growth initiatives and program execution. Additional Responsibilities - Perform additional duties as assigned, including occasional lifting of product packages. - Job requires approximately 75% travel - Qualifications REQUIRED EXPERIENCE/EDUCATION - Degree minimum: Bachelor’s degree or equivalent sales experience of 7+ years - Specific concentration: General Business, Marketing, etc. - Experience level: 7–10 years of progressive sales experience, including experience managing distribution partners, developing strategic account plans, and leading complex sales negotiations. - Demonstrated success in growing revenue through strategic account development - Experience collaborating with cross-functional teams to drive go-to-market initiatives - Excellent communication skills, the ability to process information and ask meaningful questions to gain a deeper understanding of customers’ business. - Strong financial acumen - Above average computer skills working in Microsoft programs - Experience with a web-based CRM tool - Ability to function as a field manager facilitating processes and performance among disparate functional departments and outside resources WHAT'S NEXT, APPLY NOW! BISSELL is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.