Beyond Meat

• Own end-to-end planning & execution of sampling plan including Brand Ambassador recruiting and training, event programming, budget, inventory management, logistics, and reporting • Identify, negotiate, plan, and lead local event strategies to boost brand awareness and engage directly with consumers • Manage total budget across product logistics, cold-chain, staffing, event sponsorships, branded assets, and mobile sampling vehicle(s) • Hire, train, and manage team of Brand Ambassadors responsible for event activations and experiential campaigns operating 3-5 days per week during key summer months • Own all event sponsorships, permits, negotiations, logistics, and activations • Report weekly on key metrics such as QR/coupon scan rate, UGC volume, cost per sample correlating with retail sell-through data • Build deep knowledge of the local market and community partners to develop successful and profitable programming • Cultivate strong relationships with store teams to ensure well-merchandised products

• Lead the strategy and execution of community engagement initiatives • Build and maintain trusted relationships with leaders in various communities • Identify and activate credible third-party voices • Partner cross-functionally with Communications and Marketing • Develop engagement strategies that mobilize partners across various media • Oversee the Company’s presence at key events and community activations • Direct execution of product sampling, donations, and ambassador-style engagement programs • Evaluate and prioritize opportunities based on strategic alignment • Develop partnership frameworks for long-term collaboration • Manage partner lifecycle from identification to retention • Build systems for managing coalition and grassroots programs • Define and track KPIs across partner engagement and event impact • Establish clear reporting structures for leadership visibility • Continuously optimize strategies based on data and insights

• Drive in market execution to build profitable volume through expanded distribution, effective merchandising, and best in class promotional activation • Lead, coach, and influence DSD distributor and bottler partners through route rides, crew drives, independent trade days, and local key account calls to improve execution quality and compliance • Secure new outlet availability, shelf space, and positioning through strong distributor and retailer collaboration • Educate and train distributor sales teams through regularly scheduled sales meetings and field engagement • Ensure flawless execution of promotional activity at the store level, including displays, incremental placement, planogram compliance, and point of sale execution • Develop, track, and communicate key performance indicators to measure execution and performance against plans • Develop and execute strategic selling plans that deliver volume, profit, and ROI objectives • Build strong customer relationships, deeply understand customer business models, and influence key decision makers • Translate consumer, customer, shopper, and competitive insights into actionable commercial strategies • Identify whitespace opportunities across shelf stable and refrigerated beverage sets • Flawless execution in new product launches, including health forward and functional beverage innovations and future Beyond adjacencies • Partner cross functionally to ensure excellence in brand execution and go to market initiatives • Provide integrated insights to leadership to support customer strategy, portfolio management, and long-range business planning • Champion Beyond Meat’s mission of sustainability, health, and innovation by educating retail partners and supporting consumer adoption initiatives

• Manage the sales of Beyond products in Germany, Austria & Switzerland • Align Beyond Meat brand strategies with customer business strategy to maximize growth and profitability • Lead and have accountability for forecasting and business planning activities that establish budgeted volume, sales and profit targets in the DACH region • Own and develop retail sales channels for Beyond Meat • Identify and lead the development of new business opportunities • Manage Broker / Distributor relationships and sales execution • Deliver scorecard performance against agreed objectives • Champion in store excellence for Beyond Meat • Direct and monitor all aspects of trade promotion activation to ensure maximum impact • Develop strategic customer relationships • Leverage value added selling to advantage Beyond Meat • Lead high performing team of Field Sales Team to drive in store excellence